Betsy Morgan, Brett Bouttier and Jeff Berman, three executives with experience in media and technology, launched a private equity-backed holding company to acquire and grow consumer businesses.
Magnet Companies will look to acquire and build disruptive companies in the consumer demand space. They also will look for existing brands that can be modernized to better address contemporary consumer behaviors and unlock upside value.
The holding company structure will allow Magnet Companies to share resources and operating expertise across its subsidiaries, providing its portfolio companies with the kinds of capabilities usually unavailable to early stage businesses.
Magnet Companies will be co-located in Los Angeles and New York.
Morgan has most recently been with LionTree, an advisory and merchant bank firm focused on technology and media. She is the former CEO of Glenn Beck’s TheBlaze, and, before that, was the first CEO of The Huffington Post, which was successfully sold to...
Magnet Companies will look to acquire and build disruptive companies in the consumer demand space. They also will look for existing brands that can be modernized to better address contemporary consumer behaviors and unlock upside value.
The holding company structure will allow Magnet Companies to share resources and operating expertise across its subsidiaries, providing its portfolio companies with the kinds of capabilities usually unavailable to early stage businesses.
Magnet Companies will be co-located in Los Angeles and New York.
Morgan has most recently been with LionTree, an advisory and merchant bank firm focused on technology and media. She is the former CEO of Glenn Beck’s TheBlaze, and, before that, was the first CEO of The Huffington Post, which was successfully sold to...
- 8/2/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
A trio of seasoned media and tech execs — Betsy Morgan, Brett Bouttier and Jeff Berman — has teamed up to form Magnet Companies, a holding company looking to buy and build direct-to-consumer companies and maximize their reach, engagement and revenue.
Magnet Companies has secured “significant backing” from a multibillion-dollar private-equity fund based in New York, according to Bouttier, who most recently was president of AwesomenessTV. He declined to say how much money Magnet has at its disposal, nor would he reveal the name of the Pe fund.
So what is Magnet’s play, exactly? The partners say they’re focused on the intersection of “content, community and commerce”: The idea is to assemble and operate a portfolio of consumer-oriented properties that generate multiple streams of revenue.
“We’re not running around town as investors,” Bouttier told Variety. “We are looking at it as an operating fund. We’re looking to...
Magnet Companies has secured “significant backing” from a multibillion-dollar private-equity fund based in New York, according to Bouttier, who most recently was president of AwesomenessTV. He declined to say how much money Magnet has at its disposal, nor would he reveal the name of the Pe fund.
So what is Magnet’s play, exactly? The partners say they’re focused on the intersection of “content, community and commerce”: The idea is to assemble and operate a portfolio of consumer-oriented properties that generate multiple streams of revenue.
“We’re not running around town as investors,” Bouttier told Variety. “We are looking at it as an operating fund. We’re looking to...
- 8/2/2018
- by Todd Spangler
- Variety Film + TV
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