Variety is returning to the Riviera for a third year to host its annual Studio at Cannes. This year’s studio is presented by Inscape and iSpot.tv and features thought-leaders in branding, storytelling, and audience engagement. The interviews, which will span three days during the June festival, will uncover trends and strategies in entertainment marketing and advertising, including how creativity and data is driving the industry forward.
“The industry is quickly coming together around innovations in addressable TV, new forms of measurement and distribution, and new business models. The only thing more fascinating than looking at all the innovations that happened since last year is the anticipation for what’s in store this year,” said Jodie McAfee, Svp of sales and marketing for Inscape, the TV data company with Acr data from over 11 million smart TVs.
Some of the notable executives and content creators who will be participating in...
“The industry is quickly coming together around innovations in addressable TV, new forms of measurement and distribution, and new business models. The only thing more fascinating than looking at all the innovations that happened since last year is the anticipation for what’s in store this year,” said Jodie McAfee, Svp of sales and marketing for Inscape, the TV data company with Acr data from over 11 million smart TVs.
Some of the notable executives and content creators who will be participating in...
- 6/11/2019
- by Dano Nissen
- Variety Film + TV
Forbes ranks the highest paid actors and People has its “Most Beautiful” issue, but lately the lists with the most gravitas in Hollywood tell us who has the most influence online.
Is it the big players like Angelina, Reese, Julia? Not one bit. Those ladies are too busy counting their cash and well, working, to tweet. It shouldn’t come as a surprise that young Hollywood, particularly Disney’s pop princesses are by far the most popular actresses on the Internet.
This week Klout.com released its list of the top 10 actresses ranked by their Klout score, which is a measure of how much people pay attention to someone online. The popularity poll tells us that the top five most influential actresses in social media are none other than Demi Lovato (Klout Score: 94), Selena Gomez (92), Ariana Grande (90), Miley Cyrus (89) and Bella Thorne (87).
Average age of these influential tweeters? Seventeen.
This...
Is it the big players like Angelina, Reese, Julia? Not one bit. Those ladies are too busy counting their cash and well, working, to tweet. It shouldn’t come as a surprise that young Hollywood, particularly Disney’s pop princesses are by far the most popular actresses on the Internet.
This week Klout.com released its list of the top 10 actresses ranked by their Klout score, which is a measure of how much people pay attention to someone online. The popularity poll tells us that the top five most influential actresses in social media are none other than Demi Lovato (Klout Score: 94), Selena Gomez (92), Ariana Grande (90), Miley Cyrus (89) and Bella Thorne (87).
Average age of these influential tweeters? Seventeen.
This...
- 8/6/2011
- by Jo Piazza
- Huffington Post
Vatican assassin Charlie Sheen may not be pulling in millions for long as an employed sitcom star, but online, this highly evolved warlock may just have some #tigerblood left yet. Earlier this week, Sheen signed on with Los Angeles-based startup Ad.ly, which helps pair social media celebs with major brand endorsements. Sheen's first sponsorship? Internship website Internships.com.
Can Sheen's social media prowess break this startup into the major leagues? Or is his buzz just a fad that will wither like the wrinkly backsides of so many trolls?
Well, the results are in, and according to Ad.ly spokesperson Krista Thomas's figures, Sheen's impact on Internships.com has been off the charts. Within the first hour, the link Sheen tweeted out was clicked 95,333 times. In 48 hours, that number ballooned to more than 410,000 clicks. The hashtag #TigerBloodIntern became a worldwide trending topic on Twitter. And, most significantly, Internships.com received 74,040 applications from 181 countries.
Can Sheen's social media prowess break this startup into the major leagues? Or is his buzz just a fad that will wither like the wrinkly backsides of so many trolls?
Well, the results are in, and according to Ad.ly spokesperson Krista Thomas's figures, Sheen's impact on Internships.com has been off the charts. Within the first hour, the link Sheen tweeted out was clicked 95,333 times. In 48 hours, that number ballooned to more than 410,000 clicks. The hashtag #TigerBloodIntern became a worldwide trending topic on Twitter. And, most significantly, Internships.com received 74,040 applications from 181 countries.
- 3/10/2011
- by Austin Carr
- Fast Company
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