Condom brand Durex has launched a social media campaign in the lead up to World AIDS Day that sees the brand donate a condom every time the Twitter hash tag #1share1condom is used, or on Facebook a Durex World AIDS Day image is shared.
The announcement:
Condom brand Durex is launching its first ever global, social media campaign in the fight against HIV, this World AIDS Day.
The global brand is using social media to encourage people to share information about the virus via social media.
The initiative which launches today, will run until 1st December 2012, and see Durex donate one condom for every person – in Australia and globally – who shares the Twitter hash tag #1share1condom during this period.
Facebook fans aren’t excluded either – sharing the Durex World AIDS Day image or video available from facebook.com Durex.Australia will trigger the condom donation too.
Durex has...
The announcement:
Condom brand Durex is launching its first ever global, social media campaign in the fight against HIV, this World AIDS Day.
The global brand is using social media to encourage people to share information about the virus via social media.
The initiative which launches today, will run until 1st December 2012, and see Durex donate one condom for every person – in Australia and globally – who shares the Twitter hash tag #1share1condom during this period.
Facebook fans aren’t excluded either – sharing the Durex World AIDS Day image or video available from facebook.com Durex.Australia will trigger the condom donation too.
Durex has...
- 11/25/2012
- by Colin Delaney
- Encore Magazine
Durex has launched a competition through social media for consumers to design the new Durex condom packet.
The campaign is running in Australia and 19 other countries across the globe.
The campaign centres on a Facebook activation, with fan votes will decide the shortlisted designs from each country. The final winner will be selected by celebrity judges.
Since launch, the contest has already received 123 Australian entries and 5,500 thousand entries globally.
Durex marketing director Chris Tedesco said: “To educate Australian youth on the benefits of safe sex and drive positive behaviours, we want to engage with them through media that they’re most comfortable with. By asking people to interact via designing and/or voting for the next Durex condom box online, we hope this contest will encourage young people to think and talk about condoms”.
Credits:
Social media/Community management: Holler Media Strategy: Zenith Optimedia PR Campaign: Frank PR...
The campaign is running in Australia and 19 other countries across the globe.
The campaign centres on a Facebook activation, with fan votes will decide the shortlisted designs from each country. The final winner will be selected by celebrity judges.
Since launch, the contest has already received 123 Australian entries and 5,500 thousand entries globally.
Durex marketing director Chris Tedesco said: “To educate Australian youth on the benefits of safe sex and drive positive behaviours, we want to engage with them through media that they’re most comfortable with. By asking people to interact via designing and/or voting for the next Durex condom box online, we hope this contest will encourage young people to think and talk about condoms”.
Credits:
Social media/Community management: Holler Media Strategy: Zenith Optimedia PR Campaign: Frank PR...
- 3/19/2012
- by Cathie McGinn
- Encore Magazine
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