The event will take place at Picturehouse Central on November 17.
The UK Cinema Association will host a conference on marketing for cinema audiences at Picturehouse Central on November 17.
Titled “Engage | Reward | Grow: Marketing the big screen experience” the event will aim to help cinema operators learn how they can maximise the marketing potential of their products and in turn their revenues.
Some 300 delegates are expected to attend the day, which will begin with a keynote address from Ian Shepherd, group chief commercial officer, Odeon & Uci Cinemas. Shepherd will be presenting a “manifesto for customer engagement” in the address.
The keynote will be followed by the first of the day’s sessions, which will ask: what more should be done to grow the cinema audience?
The session will involve a presentation from Shane Austin, director media consulting at market research film YouGov, the company commissioned ealier this year by industry body Cinema First, as part of...
The UK Cinema Association will host a conference on marketing for cinema audiences at Picturehouse Central on November 17.
Titled “Engage | Reward | Grow: Marketing the big screen experience” the event will aim to help cinema operators learn how they can maximise the marketing potential of their products and in turn their revenues.
Some 300 delegates are expected to attend the day, which will begin with a keynote address from Ian Shepherd, group chief commercial officer, Odeon & Uci Cinemas. Shepherd will be presenting a “manifesto for customer engagement” in the address.
The keynote will be followed by the first of the day’s sessions, which will ask: what more should be done to grow the cinema audience?
The session will involve a presentation from Shane Austin, director media consulting at market research film YouGov, the company commissioned ealier this year by industry body Cinema First, as part of...
- 11/6/2015
- ScreenDaily
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