Thanksgiving is still about a month away, but at the Lifetime cable network, it’s beginning to look a lot like Christmas.
The A+E Networks-backed outlet on Friday launched its annual “It’s A Wonderful Lifetime” holiday-movie extravaganza, which puts 1200 hours of content appropriate to the season on its schedule across ten weeks. But good cheer (and soapy stories of the sort for which Lifetime is known) aren’t going to be enough.
To make sure the network keeps viewers engaged, executives have enlisted a bevy of advertisers as well as celebrity home expert Sandra Lee to take part in tailored vignettes slated to show up in promo and commercial breaks; enlisted some of its top stars to take part in virtual live events; tapped Fran Drescher and others to take over Thursday’s 8 p.m. movie with a bingo game that asks viewers to play along at home and...
The A+E Networks-backed outlet on Friday launched its annual “It’s A Wonderful Lifetime” holiday-movie extravaganza, which puts 1200 hours of content appropriate to the season on its schedule across ten weeks. But good cheer (and soapy stories of the sort for which Lifetime is known) aren’t going to be enough.
To make sure the network keeps viewers engaged, executives have enlisted a bevy of advertisers as well as celebrity home expert Sandra Lee to take part in tailored vignettes slated to show up in promo and commercial breaks; enlisted some of its top stars to take part in virtual live events; tapped Fran Drescher and others to take over Thursday’s 8 p.m. movie with a bingo game that asks viewers to play along at home and...
- 10/26/2020
- by Brian Steinberg
- Variety Film + TV
Peter Olsen, president of Ad Sales at A+E Networks, is optimistic about the company’s prospects and progress in the advertising market given its programming mix and a continued belief in the potency of television.
“We’re seeing that a lot of our partners still are very much believers in the power of television as a platform, and we like our positioning relative to others in the marketplace,” he told Deadline in a brief interview.
A+E made a series of upfront announcements Thursday about its programming plans across networks including A&e, History and Lifetime, ordering 160 new episodes of the juggernaut Live Pd. The company’s customary upfront presentation, planned for March, was wiped out by Covid-19.
The privately held company, a joint venture of Hearst and Disney-abc Television Group, has seen its networks’ linear ratings rise during the spring’s coronavirus lockdowns. Outside of this period, though, ratings have...
“We’re seeing that a lot of our partners still are very much believers in the power of television as a platform, and we like our positioning relative to others in the marketplace,” he told Deadline in a brief interview.
A+E made a series of upfront announcements Thursday about its programming plans across networks including A&e, History and Lifetime, ordering 160 new episodes of the juggernaut Live Pd. The company’s customary upfront presentation, planned for March, was wiped out by Covid-19.
The privately held company, a joint venture of Hearst and Disney-abc Television Group, has seen its networks’ linear ratings rise during the spring’s coronavirus lockdowns. Outside of this period, though, ratings have...
- 5/7/2020
- by Dade Hayes
- Deadline Film + TV
A+E Networks has promoted six executives in its ad sales unit, according to Peter Olsen, Evp of Ad Sales at the cable programmer.
“A+E Networks is one of the nimblest portfolios in all of cable with an unrivaled sales team,” Olsen said in the official announcement. “We are proud to announce the promotion of six proven leaders who are incredibly savvy and are constantly pushing boundaries to deliver innovative marketing solutions for our clients.”
David DeSocio has been upped to Evp, Ad Sales Marketing & Partnerships. His responsibilities include advertising partnerships with clients and B2B marketing across the A+E portfolio, which includes A&E, History and Lifetime.
Teryl Brown, Nicole Durette, Pam Gibbons and Mary Kang have each been promoted to Svp, Ad Sales, overseeing new client service teams. Also promoted to Svp is Ethan Heftman, Ad Sales Precision and Performance. In his new role, Heftman leads A+E Networks’ advanced audience targeting strategy.
“A+E Networks is one of the nimblest portfolios in all of cable with an unrivaled sales team,” Olsen said in the official announcement. “We are proud to announce the promotion of six proven leaders who are incredibly savvy and are constantly pushing boundaries to deliver innovative marketing solutions for our clients.”
David DeSocio has been upped to Evp, Ad Sales Marketing & Partnerships. His responsibilities include advertising partnerships with clients and B2B marketing across the A+E portfolio, which includes A&E, History and Lifetime.
Teryl Brown, Nicole Durette, Pam Gibbons and Mary Kang have each been promoted to Svp, Ad Sales, overseeing new client service teams. Also promoted to Svp is Ethan Heftman, Ad Sales Precision and Performance. In his new role, Heftman leads A+E Networks’ advanced audience targeting strategy.
- 6/3/2019
- by Dade Hayes
- Deadline Film + TV
A+E Networks brought out an eclectic group of personalities — from George W. Bush to Sylvester Stallone to Salt-n-Pepa to Garth Brooks — Wednesday night to tout new programming and initiatives coming to History, A&E and Lifetime.
The program pitch at A+E’s upfront presentation at Jazz at Lincoln Center seemed like a back-to-basics approach for the cable group, with distinct programming niches for the company’s three pillar channels.
Paul Buccieri, A+E Networks Group president, emphasized the “strong relationship” the channels have with their target audiences. “That loyalty makes us relevant on every platform,” he told the crowd of media buyers.
The core A+E Networks channels have been seeing improvements after a long slump. Like other major ad-supported cablers, A+E is still buffeted by the fast-changing TV marketplace and viewers’ embrace of on-demand platforms. But each of A+E’s Big Three have successes to point to — as...
The program pitch at A+E’s upfront presentation at Jazz at Lincoln Center seemed like a back-to-basics approach for the cable group, with distinct programming niches for the company’s three pillar channels.
Paul Buccieri, A+E Networks Group president, emphasized the “strong relationship” the channels have with their target audiences. “That loyalty makes us relevant on every platform,” he told the crowd of media buyers.
The core A+E Networks channels have been seeing improvements after a long slump. Like other major ad-supported cablers, A+E is still buffeted by the fast-changing TV marketplace and viewers’ embrace of on-demand platforms. But each of A+E’s Big Three have successes to point to — as...
- 3/28/2019
- by Cynthia Littleton
- Variety Film + TV
A+E Networks wants to get more advertisers – even smaller ones – under the big-tv tent.
The company, which operates cable networks like A+E, History, and Lifetime, unveiled the launch of a new suite of audience-targeting tools tailored for use by small and mid-size advertisers. The company calls the offering “P1,” and it will allow advertisers to establish a specific audience target and refine the placement of commercials to elicit a response from its most likely consumers.
The company is debuting the new offer as it readies its “upfront” presentation to advertisers, part of the annual sales season when U.S. media companies try to sell the bulk of their ad inventory in advance of the next big programming cycle. Many TV networks are trying to woo a passel of marketers who primarily use digital media, but are dipping their toes into TV to try to gain broader brand recognition.
“We think...
The company, which operates cable networks like A+E, History, and Lifetime, unveiled the launch of a new suite of audience-targeting tools tailored for use by small and mid-size advertisers. The company calls the offering “P1,” and it will allow advertisers to establish a specific audience target and refine the placement of commercials to elicit a response from its most likely consumers.
The company is debuting the new offer as it readies its “upfront” presentation to advertisers, part of the annual sales season when U.S. media companies try to sell the bulk of their ad inventory in advance of the next big programming cycle. Many TV networks are trying to woo a passel of marketers who primarily use digital media, but are dipping their toes into TV to try to gain broader brand recognition.
“We think...
- 3/27/2019
- by Brian Steinberg
- Variety Film + TV
“In my young days gentlemen did not smoke while conversing with ladies and they removed their hats!”
The Blot (1921) screens Sunday, Nov. 12th at 7:30pm at Webster University’s Moore Auditorium as part of this year’s St. Louis International Film Festival. The silent film will be accompanied by The Rats and People Motion Picture Orchestra. Also shown will be the 6-minute short Yours Sincerely, Lois Weber by Svetlana Cvetko. Ticket information can be found Here
The pioneering Lois Weber was one of the first women to direct films, and Sliff honors the filmmaker by screening a recent restoration of her silent “The Blot,” which addresses the all-too-relevant issue of income inequality. The local Rats & People Motion Picture Orchestra has created an original score for the film and will perform it live. In the film, Professor Griggs teaches the unmotivated sons of the rich and powerful, but he fails to make a living wage.
The Blot (1921) screens Sunday, Nov. 12th at 7:30pm at Webster University’s Moore Auditorium as part of this year’s St. Louis International Film Festival. The silent film will be accompanied by The Rats and People Motion Picture Orchestra. Also shown will be the 6-minute short Yours Sincerely, Lois Weber by Svetlana Cvetko. Ticket information can be found Here
The pioneering Lois Weber was one of the first women to direct films, and Sliff honors the filmmaker by screening a recent restoration of her silent “The Blot,” which addresses the all-too-relevant issue of income inequality. The local Rats & People Motion Picture Orchestra has created an original score for the film and will perform it live. In the film, Professor Griggs teaches the unmotivated sons of the rich and powerful, but he fails to make a living wage.
- 11/2/2017
- by Tom Stockman
- WeAreMovieGeeks.com
A+E Networks is launching The Bridge, a full-service creative-led ad agency with Lance Still, Svp Branded Content, set as Managing Director. Still will take on The Bridge responsibilities in addition to her Svp duties, and continue to report to Peter Olsen, Evp Ad Sales, A+E Networks. The Bridge will serve as a full service agency combining expertise across three disciplines – storytelling, analytics and distribution. The new venture will utilize A+E Networks' in-house…...
- 1/4/2017
- Deadline TV
Fantasia International Film Festival 2014 runs July 17 to August 6. Follow all of our coverage here. The Taiga Cordillera is a big and lonely place along the top half of Canada. The northernmost part is even sparser with a population that caps off under a hundred souls, but it’s here where perhaps the greatest archaeological find of the century has been discovered. At least that’s what the on-site team believes and the reason why Peter Olsen (Michael Dickson) has arrived at this godforsaken place by helicopter. They’ve uncovered what looks to be the top of a stone monument belonging to a culture with no previous record of being in this part of the world. Olsen and the team debate the validity of the find, play poker and make plans for the fame in their future, but their celebration is short-lived. The group’s pet cat is murdered and splayed out like a sacrifice before the stone...
- 8/6/2014
- by Rob Hunter
- FilmSchoolRejects.com
'There's no dollar amount that can fix anything that I can ever hope to achieve in my life,' one protester tells MTV News.
By Natasha Chandel
Demonstrators rally at the Occupation Party
Photo: Natasha Chandel / MTV News
New York -- Occupy Wall Street might have started as a small demonstration September 17, finding a home in New York's Zuccotti Park, but since then, it has grown into a revolutionary movement, spanning 951 cities in 82 countries.
On Saturday night (October 15), an Occupation Party was to start at 5 p.m. Et sharp in New York's Times Square. At around 4:45 p.m., a few hundred people had congregated. By 6:30 p.m., the number had easily reached the thousands.
An extension of Occupy Wall Street, the Occupation Party had gathered in the hub of New York consumerism, Times Square, to peacefully yet heartily protest corporate greed, nationwide unemployment and unethical governmental practices. They...
By Natasha Chandel
Demonstrators rally at the Occupation Party
Photo: Natasha Chandel / MTV News
New York -- Occupy Wall Street might have started as a small demonstration September 17, finding a home in New York's Zuccotti Park, but since then, it has grown into a revolutionary movement, spanning 951 cities in 82 countries.
On Saturday night (October 15), an Occupation Party was to start at 5 p.m. Et sharp in New York's Times Square. At around 4:45 p.m., a few hundred people had congregated. By 6:30 p.m., the number had easily reached the thousands.
An extension of Occupy Wall Street, the Occupation Party had gathered in the hub of New York consumerism, Times Square, to peacefully yet heartily protest corporate greed, nationwide unemployment and unethical governmental practices. They...
- 10/15/2011
- MTV Music News
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