- The professional celebrity, male and female, is the crowning result of the star system of a society that makes a fetish of competition. In America, this system is carried to the point where a man who can knock a small white ball into a series of holes in the ground with more efficiency than anyone else thereby gains social access to the President of the United States.
- Third, a good intellectual engages in continual review of thoughts and experiences.
- "Let every man be his own methodologist, let every man be his own theorist".
- Freedom is not merely the opportunity to do as one pleases; neither is it merely the opportunity to choose between set alternatives. Freedom is, first of all, the chance to formulate the available choices, to argue over them -- and then, the opportunity to choose.
- The history that now effects every man is world history
- In the world of the celebrity, the hierarchy of publicity has replaced the hierarchy of descent and even of great wealth.
- Neither the life of an individual nor the history of a society can be understood without understanding both.
- Fourth, a good intellectual may find a truly bad book as intellectually stimulating and conducive to thinking as a good book.
- Fifth, there must be an attitude of playfulness toward phrases, words, and ideas. Along with this attitude one must have a fierce drive to make sense out of the world.
- Eighth, one should not hesitate to express ideas in language which is as simple and direct as one can make it. Ideas are affected by the manner of their expression. An imagination which is encased in deadening language will be a deadened imagination.
- Sixth, the imagination is stimulated by assuming a willingness to view the world from the perspective of others.
- Second, a good scholar must keep a file. This file is a compendium of personal, professional, and intellectual experiences
- First of all, a good scholar does not split work from life. Both are part of a seriously accepted unity.
- Seventh, one should not be afraid , in the preliminary stages of speculation, to think in terms of imaginative extremes.
- People with advantages are loath to believe that they just happen to be people with advantages.
- The idea that the millionaire finds nothing but a sad, empty place at the top of this society; the idea that the rich do not know what to do with their money; the idea that the successful become filled up with futility, and that those born successful are poor and little as well as rich - the idea, in short, of the disconsolateness of the rich - is, in the main, merely a way by which those who are not rich reconcile themselves to the fact. Wealth in America is directly gratifying and directly leads to many further gratifications. To be truly rich is to possess the means of realizing in big ways one's little whims and fantasies and sicknesses....
- Perhaps J. P. Morgan did as a child have very severe feelings of inadequacy, perhaps his father did believe that he would not amount to anything; perhaps this did effect in him an inordinate drive for power for power's sake. But all this would be quite irrelevant had he been living in a peasant village in India in 1890. If we would understand the very rich we must first understand the economic and political structure of the nation in which they become the very rich.
- Once war was considered the business of soldiers, international relations the concern of diplomats. But now that war has become seemingly total and seemingly permanent, the free sport of kings has become the forced and internecine business of people, and diplomatic codes of honor between nations have collapsed. Peace in no longer serious; only war is serious. Every man and every nation is either friend or foe, and the idea of enmity becomes mechanical, massive, and without genuine passion. When virtually all negotiation aimed at peaceful agreement is likely to be seen as 'appeasement,' if not treason, the active role of the diplomat becomes meaningless; for diplomacy becomes merely a prelude to war an interlude between wars, and in such a context the diplomat is replaced by the warlord.
- p5-what they need..is a quality of mind that will help them to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves. It this this quality..what may be called the sociological imagination.
- Xiii- men must...find their way from false to true consciousness, from their immediate to their real interest. They can do so only if they live in need of changing their way of life, of denying the positive, of refusing, it is precisely this need which the established society manages to repress using the scientific conquest of nature for the scientific conquest of man.
Xvi-the technological society is a system of domination. - Those in authority within institutions and social structures attempt to justify their rule by linking it, as if it were a necessary consequence, with moral symbols, sacred emblems, or legal formulae which are widely believed and deeply internalized. These central conceptions may refer to a god or gods, the 'votes of the majority,' the 'will of the people,' the 'aristocracy of talents or wealth,' to the 'divine right of kings' or to the alleged extraordinary endowment of the person of the ruler himself.
- The very shaping of history now outpaces the ability of men to orient themselves in accordance with cherished values. Even when they do not panic men often sense that older ways off feeling and thinking have collapsed and that newer beginnings are ambiguous to the point of stasis.
- The more we understand what is happening in the world, the more frustrated we often become, for our knowledge leads to feelings of powerlessness. We feel that we are living in a world in which the citizen has become a mere spectator or a forced actor, and that our personal experience is politically useless and our political will a minor illusion. Very often, the fear of total permanent war paralyzes the kind of morally oriented politics, which might engage our interests and our passions. We sense the cultural mediocrity around us-and in us-and we know that ours is a time when, within and between all the nations of the world, the levels of public sensibilities have sunk below sight; atrocity on a mass scale has become impersonal and official; moral indignation as a public fact has become extinct or made trivial.
- In so far as he [sic] is concerned with liberal, that is to say liberating, education, his public role has two goals: What he ought to do for the individual is to turn personal troubles and concerns into social issues and problems open to reason - his aim is to help the individual become a self-educating man, who only then would be reasonable and free. What he ought to do for the society is to combat all those forces which are destroying genuine publics ... his aim is to help build and to strengthen self-cultivating publics.
- Those in the grip of the methodological inhibition often refuse to say anything about modern society unless it has been through the fine little mill of The Statistical Ritual. It is usual to say that what they produce is true even if unimportant. I do not agree with this; more and more I wonder how true it is. I wonder how much exactitude, or even pseudo-precision, is here confused with 'truth'; and how much abstracted empiricism is taken as the only 'empirical' manner of work.
- Freedom is measured by the amount of control you have over the things upon which you are dependent.
- What they need, is a quality of mind that will help them to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves. It this this quality..what may be called the sociological imagination."
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