In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work better
I’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
A great suit is defined by their ability to make the work better. Great suits create an environment and relationships where the best ideas can flourish. Where they can get the best out of planner,...
I’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
A great suit is defined by their ability to make the work better. Great suits create an environment and relationships where the best ideas can flourish. Where they can get the best out of planner,...
- 5/8/2012
- by Robin Hicks
- Encore Magazine
Eric Fellner, co-chairman of Working Title, is backing a new online game being created by the UK producers of Kate Modern. The game, which will launch in November, claims to blur the lines between film and gaming. Tom Thirlwall, co-founder of We R Interactive, tells me: “We’re bringing together the worlds of the movies and online play.” Investing with Fellner are ITV’s new commercial head Fru Hazlitt and Peter Mead, co-founder of one of London’s most respected ad agencies, Abbott Mead Vickers. Founders include Thirlwall, CEO of Bigballs Films (Kate Modern), and ex-Eidos executive David Rose (Hitman). Other executives have been drawn from [...]...
- 7/15/2010
- by TIM ADLER
- Deadline London
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