Coors Light and K2 have introduced the first-ever cold activated skis and snowboards, just in time for the snow to return.
The pair have put together an elite team of world-class K2 athletes in the shape of Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy – affectionately known as the Coors Light Six Pack – for a four-part documentary showing what it’s really like to live for the cold…
The post Presenting The World’s First Ever Cold Activated Skis appeared first on WhatCulture!.
The pair have put together an elite team of world-class K2 athletes in the shape of Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy – affectionately known as the Coors Light Six Pack – for a four-part documentary showing what it’s really like to live for the cold…
The post Presenting The World’s First Ever Cold Activated Skis appeared first on WhatCulture!.
- 2/23/2013
- by WhatCulture
- Obsessed with Film
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