Expanding its commitment to Hispanic radio, Clear Channel has formed its first Hispanic radio network. Called La Preciosa Network, the service targets Spanish-dominant Latinos aged 18 to 54 featuring Spanish hits from the 1970s through the 1990s. In addition to the launch of the network, Clear Channel also announced it has added TV personality Victor Manuel Lujan to its lineup, which includes morning show host Alex Lucas, Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez. Lujan hosts 11 a.m. to 3 p.m. daily. "In the short time that we've had La Preciosa stations on the air, we've received overwhelmingly positive responses from our listeners," said Alfredo Alonso, senior vp programming for Clear Channel, which now programs Spanish formats on 28 stations in 23 markets.
- 1/17/2006
- The Hollywood Reporter - Movie News
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