TORONTO -- Canadian multifaith channel Vision TV is aiming to make worship more entertaining and appealing to advertisers by scheduling more dramas and comedies and less factual shows in primetime, programmers said Tuesday.
New installed vp of programming Mark Prasuhn said that the cable channel will more than double its fictional programming this fall, with an eye to boosting ratings.
"The ratings after a few years of growth have started to slip in the past year, so we're driven by a desire to turn that around," he said.
That means a shift away from factual programming in primetime. Such traditional programming, which appeals to about 70 faith groups, including Catholics, Protestants, Muslims, Sikhs and Hindus, will instead be offered during the daytime or on weekends.
This fall, Vision TV will add the homegrown comedy Waiting for God, which portrays two elderly eccentrics refusing to grow old gracefully in a Toronto retirement home. And the Canadian channel will be preaching to the choir with the new British comedy Sorry!, starring Ronnie Corbett and Barbara Lott.
New installed vp of programming Mark Prasuhn said that the cable channel will more than double its fictional programming this fall, with an eye to boosting ratings.
"The ratings after a few years of growth have started to slip in the past year, so we're driven by a desire to turn that around," he said.
That means a shift away from factual programming in primetime. Such traditional programming, which appeals to about 70 faith groups, including Catholics, Protestants, Muslims, Sikhs and Hindus, will instead be offered during the daytime or on weekends.
This fall, Vision TV will add the homegrown comedy Waiting for God, which portrays two elderly eccentrics refusing to grow old gracefully in a Toronto retirement home. And the Canadian channel will be preaching to the choir with the new British comedy Sorry!, starring Ronnie Corbett and Barbara Lott.
- 8/15/2007
- The Hollywood Reporter - Movie News
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