To be perfectly honest, anyone can put together a series of spectacular and flashy moves that will "wow" the audience and they call it "fight choreography." I see it all the time. Unfortunately, they are "slaves to the technique"- wrapped up in the minutia of the moves while losing sight of the story, when they should be letting the moves express the motivation and emotion of the character for that particular scene. What distinguishes the men from the boys, are the ones who can tell a non-verbal story with their fight choreography.