With a quarter of a million followers between them, the men and women behind a few of the better faux accounts show us how to create and maintain successful, character-driven Twitter feeds.
All kinds of quippy characters populate my Twitter feed. There are the "newsies" intent on dishing out the latest info nuggets, the "media-obsessives" grappling with the state of our industry, those snark-laced counter-punchers I'll call "quipsters," and the "newbies" who, with only a handful of followers, are just beginning to find their way. Meanwhile the "Ids" take us into the deep, dark recesses of their Wes Craven-like minds, each post a dare for you to click unfollow. "Brand extenders" with tens or hundreds of thousands of acolytes who suck up every banal utterance as if it were the word of God use the platform to brazenly market their work. "Politicos" obsess over politics, "sports nuts" over sports,...
All kinds of quippy characters populate my Twitter feed. There are the "newsies" intent on dishing out the latest info nuggets, the "media-obsessives" grappling with the state of our industry, those snark-laced counter-punchers I'll call "quipsters," and the "newbies" who, with only a handful of followers, are just beginning to find their way. Meanwhile the "Ids" take us into the deep, dark recesses of their Wes Craven-like minds, each post a dare for you to click unfollow. "Brand extenders" with tens or hundreds of thousands of acolytes who suck up every banal utterance as if it were the word of God use the platform to brazenly market their work. "Politicos" obsess over politics, "sports nuts" over sports,...
- 8/8/2011
- by Adam Penenberg
- Fast Company
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