MTV is releasing a full season of a new series about a luckless high school football team on its mobile application Friday, a week before the first episode is shown on television.
It appears to be a new milestone in the fast-moving world of technology changing traditional television content, much like when Netflix made an entire season of House of Cards available at once through the streaming service. MTV made its free app available on iPhones, iPads, iPods and the Xbox 360 in June, and nearly 2 million have been downloaded.
The series, Wait Till Next Year, is a 12-episode docudrama about...
It appears to be a new milestone in the fast-moving world of technology changing traditional television content, much like when Netflix made an entire season of House of Cards available at once through the streaming service. MTV made its free app available on iPhones, iPads, iPods and the Xbox 360 in June, and nearly 2 million have been downloaded.
The series, Wait Till Next Year, is a 12-episode docudrama about...
- 10/25/2013
- by Associated Press
- EW - Inside TV
Today, MTV launched the WatchWith iPhone app, a service designed to drive network engagement through social sharing, photos and video, rewards, blog posts, and more. It's part of an aggressive push by the network to capture the "second screen experience," an industry term used to describe the smartphones and tablets people turn to alongside TV.
Distractions from our precious television shows used to be few and far between: the occasional power outage, a knock at the front door or a ring of the downstairs telephone, a parent demanding the plug pulled lest our brains turn to mush. But today's modern couch potatoes really have it rough. Tons of mobile devices and online services beg for our attention simultaneously. According to Nielsen, more than 68% of U.S. tablet and smartphone owners use such gadgets in front of their TVs--more than in any other circumstance, be it lying on a bed, attending a meeting or class,...
Distractions from our precious television shows used to be few and far between: the occasional power outage, a knock at the front door or a ring of the downstairs telephone, a parent demanding the plug pulled lest our brains turn to mush. But today's modern couch potatoes really have it rough. Tons of mobile devices and online services beg for our attention simultaneously. According to Nielsen, more than 68% of U.S. tablet and smartphone owners use such gadgets in front of their TVs--more than in any other circumstance, be it lying on a bed, attending a meeting or class,...
- 8/18/2011
- by Austin Carr
- Fast Company
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