Take an inside line from a pro marketer: All marketing is a scam.
That isn’t to say there’s no truth in advertising. Objective facts have their place. But to some extent, you’ve got to lay on the hype to sell a product.
In social networking, hype could be in the form of swagger like Ricky Roma from Glengarry Glen Ross. In retail, underlining the “new,” the “hot,” the “hip” in your product. In fiction, it’s lifting those starred reviews up to every media outlet you can, so that all may see them.
But there’s a line most folks have the spine not to cross – the spine, or the good horse sense.
In the case of bestselling crime fiction author, R.J. Ellory, the line was crossed when he created false online identities to trumpet his work and trash his “rivals.”
Don’t even ask me...
That isn’t to say there’s no truth in advertising. Objective facts have their place. But to some extent, you’ve got to lay on the hype to sell a product.
In social networking, hype could be in the form of swagger like Ricky Roma from Glengarry Glen Ross. In retail, underlining the “new,” the “hot,” the “hip” in your product. In fiction, it’s lifting those starred reviews up to every media outlet you can, so that all may see them.
But there’s a line most folks have the spine not to cross – the spine, or the good horse sense.
In the case of bestselling crime fiction author, R.J. Ellory, the line was crossed when he created false online identities to trumpet his work and trash his “rivals.”
Don’t even ask me...
- 9/5/2012
- by Matthew C. Funk
- Boomtron
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