NEW YORK -- World Wrestling Entertainment is set to unveil today that its subscription video-on-demand service WWE 24/7 will launch on systems of cable operator Cox Communications, as well as several smaller cable firms. After holding discussions with possible distribution partners for about the past six months, the deals are the latest sign that the newest WWE product has started to gain traction with distributors just ahead of the company's annual WrestleMania extravaganza, which takes place this year at Staples Center in Los Angeles. "WWE 24/7 has started to sell itself," WWE Enterprises senior vp Tom Barreca said. Added Peter Clifford, vp WWE affiliate sales: "Our jump into the on-demand world comes with a promise to once again be a market-maker. We intend to do for SVOD in this decade what we did for pay-per-view in the 1980s."...
World Wrestling Entertainment said Monday it has hired Peter Clifford as vp, affiliate sales with a focus on finding cable and satellite distribution partners for the company's recently unveiled subscription video-on-demand service WWE 24/7. Clifford worked on affiliate sales for The Golf Channel, where he started in 1996. Most recently, he served as the network's managing director, affiliate ad sales and new products. In that position, he was responsible for the management of the channel's VOD product.
- 4/27/2004
- The Hollywood Reporter - Movie News
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