With generative artificial intelligence, all traditional production workflows will be disrupted, said Marco Tempest, a director’s fellow at the MIT Media Lab, of this transformative tech and how it could be used well beyond engineering circles. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of.”
He made these remarks during a virtual keynote at the annual International Broadcasting Convention, which concluded Monday in Amsterdam. AI, to no surprise, was the biggest topic at the event and messaging about its potential was often optimistic, but at times dicey.
Familiar Hollywood tech developers such as Avid, Adobe and Blackmagic Design came to the conference and exhibition to highlight development of AI-driven tools for creatives, but also to allay worries that such tools will take away jobs. In the words of Avid president and CEO Jeff Rosica,...
He made these remarks during a virtual keynote at the annual International Broadcasting Convention, which concluded Monday in Amsterdam. AI, to no surprise, was the biggest topic at the event and messaging about its potential was often optimistic, but at times dicey.
Familiar Hollywood tech developers such as Avid, Adobe and Blackmagic Design came to the conference and exhibition to highlight development of AI-driven tools for creatives, but also to allay worries that such tools will take away jobs. In the words of Avid president and CEO Jeff Rosica,...
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- The Hollywood Reporter - Movie News
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In the early days of the global shutdown, even before the canceled Nab would’ve taken place, Blackmagic Design had some product announcements that ended up being very appropriately timed: Updates to their Pocket Cinema cameras and the Atem Mini, and the release of the brand new Atem Mini Pro. I had a chance to chat with Bob Caniglia, Director of Sales Operations in North America for Blackmagic Design, about the new updates, as well as some thoughts on the new Atem Mini Pro after using it for a few weeks. Turning Cinema Cameras Into Broadcast Cameras Working our way down […]...
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