Madison Avenue (1961) Poster

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6/10
ruthless business types hit the screen again
blanche-24 February 2008
Dana Andrews is an ambitious public relations man in "Madison Avenue," a 1962 film that also stars Eleanor Parker, Jeanne Crain, Eddie Albert, Kathleen Freeman, Howard St. John and Henry Daniell. By 1962, this was no longer an A cast, and this is a second tier film at best. Andrews romances reporter Peggy Shannon (Crain) and public relations firm owner Anne Tremaine (Parker) as he makes his way up the corporate ladder with the goal of landing a huge milk account away from his old boss. He becomes the puppet holding the strings of the head of the company (Albert) and, in a desperate attempt to keep the account, pimps out Anne to him in a not too subtle scene.

Though a '62 film, it's made in black and white and feels like a '50s movie - possibly because corporate ambition was a '50s topic with films like "Executive Suite" and "Woman's World." The acting is good but the story is slow in spots, and I felt at the end like the writer just decided to stop writing. The whole thing was kind of a shrug without enough bite or top level stars to make it really powerful.

Is it worth seeing? Yes, Andrews is solid, it's always worth it to see Parker and the always beautiful Crain, and a delight to see character actor Henry Daniell so late in his career. It's mildly entertaining, which is more than I can say about a lot of films made today.
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5/10
Despite an excellent cast, this one never quite held my interest
planktonrules3 November 2007
Dana Andrews plays a rather amoral advertising man who is more of a promoter than anything else. Oddly, much of what he does throughout the film is done as a bet with another advertising man. To prove a point (a very VAGUE one), Dana goes to work for a very small advertising agency run by Eleanor Parker. Through all of his efforts, the small agency becomes a contender by lifting the very eccentric (i.e., possibly crazy) owner of a small dairy to national prominence. All the time, he tries to romance boss Parker as well as Jeanne Crain who he strings along very cruelly.

The film appears to be an indictment against the advertising world, though the way the film goes in the last 10 or 15 minutes rather muddles this point. Despite spending HUGE amounts of energy to best the man he is betting against AND despite being on the cusp of fame and fortune, Andrews' character then behaves so uncharacteristically and irrationally that I felt the plot really needed a re-write. It just wasn't convincing and I went from liking the movie initially to just wanting it all to end.

All in all, some very good actors were given a rather limp script. The overall efforts are watchable, but only just.
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5/10
The lies and deceit of the public relations man!
moonspinner553 February 2008
Curiously sedate and middle-of-the-road drama about cutthroat big business in the ad agency game. Dana Andrews plays hot-shot, ambitious public relations whiz in New York City who sees a fast track to the top: build up a second-string advertising firm in league with a dairy subsidiary to his largest account, Associated Dairy Corp., thereby giving himself an entrance to the big money when the time is right. Eleanor Parker plays the struggling agency's president-by-default who gets a make-over; Jeanne Crain plays a "jilted girl reporter" who may be trying to stab sometime-boyfriend Andrews in the back. This is one of many films which teamed Andrews with Crain, and they are very comfortable together, but the other performers fare much better with this minor material. Parker, in particular, brings some real flair to her role, Eddie Albert is very good as a befuddled corporation head, and Kathleen Freeman is terrific as the world's most efficient secretary. There's a bit of bounce in the direction and a terrific score by Harry Sukman, yet one gets the distinct feeling this was just a throwaway flick for 20th Century-Fox. The set designs (with a fetish for ships) and the art direction are dull, and the movie seems underpopulated and cumbersome. ** from ****
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Good cast, bad script
Liza-199 February 2003
I don't know. I watched this movie because I loved the cast: Dana Andrews, Jeanne Crain, and Eleanor Parker. But this movie is just kind of blah. It's supposed to be about ad executives dating and fighting it out over a "great" story. The plot is almost as confusing as it is pointless. I liked it, for the two or three good moments between Crain and Andrews (and since they made STATE FAIR together I can forgive them just about anything) but poor Eleanor Parker is totally wasted here. She's her usual, beautiful self, but it's a dumb part in a stupid movie. (Thank goodness, she got her role in THE SOUND OF MUSIC only three years later.) Crain was reaching the end of her career by 1962, and she and Andrews only made one more film together: HOT RODS TO HELL (don't even get me started on that fiasco). So all in all, MADISON AVENUE is nice, for the sole purpose of seeing pretty Jeanne Crain, handsome Dana Andrews, and beautiful Eleanor Parker - but not much else.
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6/10
Early 1960s "Adult" Enterainment
mrb19809 January 2016
Warning: Spoilers
A lot of films from the late 1950s and early 1960s billed themselves as "adult" style films because they dealt (superficially) with subjects such as sexual orientation, illicit love affairs, ruthless business people, racism, drug addiction, alcoholism, and so on. I guess "Madison Avenue" could be considered one of those films. It's decent but certainly wouldn't be considered remotely "adult" these days.

Advertising hotshot Clint Lorimer (Dana Andrews) decides he's going to drum up business by taking over the moribund advertising agency run by Anne Tremaine (Eleanor Parker). Together they promote a dimwitted and childish milk magnate Harvey Ames (Eddie Albert) and have him in line for the White House. Lorimer and Tremaine have second thoughts, torpedo Ames' candidacy, then have to deal with the inevitable repercussions.

Dana Andrews and the beautiful Jeanne Crain star as characters who have an on-again, off-again love affair throughout the movie. Andrews is his usual self, but it's hard to take one's eyes off Crain, she's so stunning at age 36.

A few things identify this film as one from the early 1960s. First, everyone is smoking and drinking like crazy. The National Institute of Health would likely be aghast if this movie were released today. I mean, people never quit smoking and drinking heavily from sunup to bedtime. Second, the movie has the usual early 1960s condescending attitudes toward women, especially business people. It's nice to see Parker cast as a businesswoman, but when Andrews tells Parker, "The average businessman looking for the deal, not the dame", I always cringe.

Everyone does a good job, but as usual Eddie Albert stands out. His portrayal of a naïve, slow-witted rich guy who inherited his money is spot on. Andrews, Parker, and especially Crain do quite well, also. Kathleen Freeman is fun as a frumpy secretary in a dying business. You won't be overwhelmed with emotion, but on its own terms, "Madison Avenue" is fairly good.
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6/10
Fox DVD is okay but modified
wem5111 March 2015
The mark of 6 out of ten refers to the quality of the DVD and not the actual film. The quality of the print of this Fox MOD DVD for this interesting film is not bad but has unfortunately "been modified to fit your screen". Too bad Fox took the cheap and easy way out. That being said,if you put your screen to zoom it does not seem as badly stretched as with most other films. When you watch the opening credits, without the zoom on, you can see that their is indeed a problem. As this will probably be the best we can expect for any type of authorized DVD release, it is still worth a purchase. It is just too bad that this black and white cinemascope film could not have been presented in all it's natural glory.
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3/10
Cheap, dumb and stale
Neal3 November 2007
If not for CinemaScope and the encroaching middle age of the stars, it would be easy to believe this one had been sitting in a drawer at Fox since 1947 (and some of the rear-screen projection plates actually appear to date from the WWII era, among other evidence of a cheeseparing budget.) A series of underpopulated dialogue scenes in dingy interiors, nearly everything about MADISON AVENUE is off, including the fact that the bulk of it is set in Washington, D.C. Even the women's costumes are ugly and out-of-date; poor Jeanne Crain spends only one scene dressed as a loveseat from a Florida retirement home, but her lovely face is upstaged by a grim hairstyle pasted to her cheeks throughout, while Eleanor Parker's "glamour" get-up is the sort of thing Ann Sheridan might have worn 20 years earlier -- in a comedy, for satiric effect.

A plot this stale and simple shouldn't be this hard to follow, and pseudo-"smart" dialogue can't mask the makers' utter indifference to the workings of the advertising and public relations world, a milieu evoked with more brains and bite in THE HUCKSTERS, A LETTER TO THREE WIVES and myriad other popular films from the late '40s and straight through the '50s. It's nice to see Dana Andrews apparently sober after a years-long, multi-picture binge but neither he nor his highly competent colleagues can make much sense of these opaque characters, their dubious motivations or their arbitrary reversals. Eddie Albert is particularly ill-served by a role that seems to have been written first in crayon, then with a blunt pencil stub by someone who hadn't read his earlier scenes.

20th Century Fox was in dire straits in 1962, the flops outnumbering the hits and the runaway CLEOPATRA bleeding their coffers dry. MADISON AVENUE is yet another example of the unimaginative, cash-strapped mediocrities that kept audiences home in front of their television sets while the legendary Fox backlot was sold off for commercial development. As the plot creaks its way to a hasty but lifeless conclusion, you can almost hear the wrecking ball warming up just outside the soundstage.
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7/10
Not as Good as Madmen, but Not Bad
arthur_tafero27 July 2018
It goes without saying that the lead in this film, Dana Andrews will inevitably be compared to Jon Hamm's Donald Draper of Mad Men. I could not help but compare the two while watching this film. The movie is well-written, and the dialogue is crisp. That alone gets it a rating over 5. But I am a sucker for Madison Avenue films like "The Hucksters" with Clark Gable, and the Mad Men series. So this film was a pleasure for me to view.

All the actors in the film do a nice job, with Parker turning in one of her more nuanced performances. I never really cared for Albert, but even he was OK. The film was realistic for almost the entire length of the movie, although it falters a bit. I can recommend it as a sharp, incisive view of the real Madison Avenue.
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4/10
more romance than ad world melodrama
HEFILM2 March 2016
The movie would be pretty much the same if the profession they were in was totally different. The log line synopsis here and on TV makes it sound more like a political process or advertising and politics movie which sounds more unusual and interesting. The pacing is decent the script by famous N. Corwin is not very good when it comes to the romance elements though the small sections about the ad world are more interesting. The direction is not too good and the use of the widescreen format is pretty poor with lots of pointless empty space around the actors. The cast does better than could be expected, or in other words a good cast makes the most of limited material. Music score is sparse and kind of sappy. The whole movie feels like it never really is about anything urgent on a human or a political level. Like a potentially interesting look about how advertisers can make a man out of a molehill stuck in a 50 TV melodrama formula. One foot into the 1960s but most of the body back a decade or so. I have no problem with the now improper office attitude about women, that seems to be part of the limited point the movie has to make.
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6/10
Correcting the Record
joe-pearce-129 November 2017
For bobbit-4 - Marilyn Monroe is not in this film - anywhere! Moreover, there is no disturbed woman in the film. Whatever could you have been watching?

The film itself is enjoyable for the acting and not much more, but it does manage to hold one's interest. The screenplay is a bit of a mess, and the film looks to have been produced quickly and on the relative cheap. Dana Andrews, always a good but rarely inspiring actor, is exactly that here, and I think he smoked something like 26,248 cigarettes in the course of the story! I always thought that Eleanor Parker was arguably the most underrated actress in the entire history of talking films. She's the only person in this film whose character changes at all (Eddie Albert's character is so unbelievable that any change in it doesn't even count), but it's not all that much of a change, and it's too bad she couldn't have sunk her teeth into something a bit more meaty around this period like "Suddenly Last Summer" or "Freud". And Jeanne Crain was so damned gorgeous in it that it is impossible to believe that she was the mother of seven kids, six of them born before this film was made! I was rather hoping that the film would have a real jolting ending - like Andrews tossing over both Parker and Crain, and marrying the most intelligent and likable person in the film, Kathleen Freeman. Now that would have been something!
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4/10
My favorite Ad man
bkoganbing11 June 2018
What we learn in Madison Avenue about the advertising business is that it is that it is one cutthroat concern. With everyone scheming and trying to top the other ones in competition it's a wonder anything actually gets done.

Howard St.John is very worried about an up and comer in the same agency played by Dana Andrews. So he undercuts him and Andrews vows revenge.

The method of his revenge is an agency that is having hard times since the founder passed away and left it in the hands of daughter Eleanor Parker. Andrews takes her under more than his wing and by the time he's done he's succeeded better than he ever expected. Parker turns into the queen of mean.

But that's nothing compared to what both of them create with milk tycoon Eddie Albert who also inherited the business. Albert's a simple soul who even likes to occasionally do morning milk runs. Wait till you see what he's turned into at the end.

Jeanne Crain plays Lois Lane like reporter who has always had a thing for Andrews. But she's as ruthless as the rest in this film. I was disappointed in that we did not get more of Henry Daniell. He adds to any movie he's in.

And the ending which I will not reveal makes absolutely no sense at all.
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8/10
Advertising drama will appeal more to sales types than average viewer
bob_gilmore124 February 2012
As far as I know this 1962 drama is unavailable on video but thanks to the Fox Movie Channel it is back in circulation. The always dependable Dana Andrews plays a big time "build-up man" who appears to be at the pinnacle of his ad man career when his boss double crosses him and he is forced to seek revenge by going to a rival agency. The story involves almost an excessive amount of crosses and double crosses but those who have spent time in corporate America should find these antics interesting if not thoroughly engrossing.

Visually, the film has the look of contemporary Billy Wilder widescreen B&W classics like "The Apartment" and "One, Two, Three" and while it is not in that pedigree it nevertheless keeps things brimming along for its running time. Many have suggested that its sexual politics (using sex to get what you want) are out of date. My view is that while some of the overt strategies of 1962 have evolved the basic premise still prevails.
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7/10
Opportunist climbs his way up the ladder in the advertising game.
bobbot-48 July 2008
After reading the other viewer comments, I was not expecting much. However, I was richly rewarded by watching this clever and fast-moving flick.

Marilyn Monroe plays a disturbed woman, which mirrors her real life's mother's problems. In my opinion, she plays it convincingly.

Dana Andrews is terrific, and the supporting cast, including Eddie Albert is also.

While the film is slightly predicable, I viewed it as a film of the 60's, and it stands up well, even today. Also, the music is fantastic, with many popular songs being sung.

I recommend this film to anyone who wants a GOOD 60's drama (and sort of thriller).
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3/10
Hastily-shot and unconvincing programmer!
JohnHowardReid16 July 2017
Warning: Spoilers
NOTES: Director "Lucky" Humberstone's last film before retirement.

COMMENT: When I was at school, one of the few modern writers we studied was Norman Corwin. Why he should have been selected is a mystery, unless the Board of Studies wanted to prove that not all writers were in the front-rank and give us some practice at finding faults instead of looking for virtues.

I remember that Corwin had three main faults, all of which are well exemplified in this film: (1) a very off-hand and confusingly slip- shod treatment of Time; e.g. the first scene in this film happens during the day, the following scene presumably takes place the same night but is identical with a scene that the characters say took place three months in the past and is identical again with a scene that takes place later on in the film — is one of these scenes a flashback? But that's not all, for the scene that follows seems to take place the next morning but if you listen hard to the dialogue you will discover it is taking place three months later — but if three months have passed, how come we pick up the same characters in exactly the same place we left them three months ago? — the reporter, for instance, is still writing the same weekly feature on Washington nobodies and yet later on in the film (how long?), she is working for a different outfit.

Allied with this fault, is an amateurish use of unconvincing plot devices — it's inconceivable that no-one at a big national magazine would know what had happened to one of its star reporters, especially a particularly feminine one like Miss Crain. Of course they would know about her new job and it's incredibly naive of Mr Corwin to try to impress upon us they would not. Furthermore, the dodgy trick with the envelope is just incredible.

(2) Characters reveal themselves not so much by what they do as by what other characters say about them, e.g. the Eleanor Parker character is painted in nice colors throughout, but suddenly the Dana Andrews character takes a set against her — why? The 'why' is revealed in a seemingly casual line of dialogue — "There's been a bit of excitement here this morning. She's fired six people already." Which is all the audience has to go on when Dana Andrews says to her, "I kicked you up the ladder and now you kick people in the face!" This is very confusing because we thought she was supposed to be a sympathetic character — which is the way she's been playing it, the way Humberstone has been directing it and the way Corwin has seemingly been writing it!

Another example of the same thing revolves on the Eddie Albert character who is portrayed and played as a likable eccentric. The only reason we have to suppose that he is not, is that Andrews calls him a slob but then Andrews is supposed to be unsympathetic and this maybe is just a further example of his nastiness. But suddenly Corwin would have us believe that Albert is a close kin to the Lonesome Rhodes character in A Face in the Crowd. So Andrews turns out to be a sympathetic character after all and so, even more extraordinarily does Howard St John.

Allied with this fault is the elaborate introduction of characters, most notably Stipe (played by Henry Daniell, one of the few interesting players in the cast whose performance, after his initial entry, is limited to a few reaction shots) who are then utterly dropped.

So plot construction and characterization are faulty, continuity is jerky and there's too much dialogue — some of it is occasionally witty, much of it is just chatter and far too much of it is just plain dime-store-romance drivel and unconvincing slush. What is left — background and atmosphere — Corwin fails at too. His is a schoolboy's simplistic view of public relations. The idea is promising, but in Corwin's hands, it is naively developed and the background atmosphere is negligible.

The film's miserable production values are no help: Humberstone's lackluster direction with its routine compositions and hackneyed reaction shots stifles the cast even further, as if their script were not enough hindrance. The totally undistinguished lighting and sets, the rotten back projection, the banal music scoring as well as lapses in make-up and camera angles that present all the star players in an unflattering light, give the film the look of a hastily-shot programmer (which of course it is).

We are sure that the players would feel that this is a vehicle they would rather forget. Under the circumstances, we will be merciful. Rating: 30%. With considerable and judicious trimming we might go up to 45% tops.
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worth watching
tarpoff19 December 2007
I am not going to disagree with anything the other reviewers have said, however, if I had read these reviews first I may not have watched this movie. And this movie is worth watching. Not because there is anything special here, but merely because it is interesting and moves along at a pleasant pace. Dana Andrews is typical Dana Andrews and he is always a solid actor. Most of his movies are well-made. Jeanne Crain, although about 37 is a doll as always and therefore always worth seeing. This may not be the type of movie to schedule your evening around or set the recorder for, but it is a satisfying movie for an afternoon when you need something to entertain you.
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7/10
Smoking, Smoking and more Smoking
angelsunchained1 February 2020
Sophisticated, yet tired and faded looking Dane Andrews, chain smokes his way through a decent performance in a low-budget version of The Best of Everything. Without giving away anything, Dane still manages to charm the leading ladies and even the supporting cast of women as he climbs the ladder of success. Eddie Albert sort of overplays the eccentric milk tycoon, but in general, the cast does a good job in a fair film.
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3/10
Vintage Stars Founder in a Drab and Listless Forerunner of 'Mad Men'
richardchatten4 July 2018
Although made during the 'Mad Men' era, 'Madison Avenue' feels more like a relic of the mid-fifties when similar material was given much more bite in films like 'Executive Suite' and 'Patterns'.

Dana Andrews is his usual graceful self, but far too old to be the whizz kid on the way up the script sets him up as; although to compensate he's given two mature female leads with whom to share his rather perfunctory romantic diversions. Crain has the least screen time of the leading ladies but registers most strongly; although all three's characters somehow contrive to be both underwritten while still talking too much. (The female character who gets most room to grow is easily Kathleen Freeman as Miss Haley.)

Eddie Albert's first appearance is promising but he too gets little help from Norman Corwin's script, while Henry Daniell disappears almost as soon as he appears. Director 'Lucky' Humberstone seems overwhelmed by the wide screen, with the result that characters just stand around talking (and talking) in the underpopulated, drably lit sets while Harry Sukman's noisy and overemphatic score seems desperately to be attempting to bring a 50's gloss otherwise wholly lacking in this cheap-looking and listless production.
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3/10
Lead pipe bore!
connielhill25 September 2018
I was stunned to see this film was from the 1960's. I thought they had technicolor by then but nope, it's black and white and bleak and boring. I love old movies but this one just didn't cut the mustard.
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5/10
Madison Ave.- Like the Movie-Where Some Bad Deals Are Made **1/2
edwagreen2 April 2008
Warning: Spoilers
It only goes to show you that with this marvelous cast, bad writing does the film in.

As Clint Lorimer, Dana Andrews provides a rather slick performance as a heavy smoking advertising executive up to his neck in deceit and deception.

He really brings out the bad in Eddie Albert and Eleanor Parker. Albert, at the beginning, plays a character right out of "Green Acres." By the film's end, he is vying for a government position way out of his league. Clint takes a failing business run by Parker and restores it to a tremendous success. Naturally, they attempt to stab him in the back-Madison Ave. style in this film.

A lot of the stabbing is done by Jeanne Crain, a jilted lover who really turns the tables on Clint. Naturally, he professes his true love for her at film's end.

Crain and Andrews had starred in the memorable musical "State Fair" 17 years before. In that one, Andrews was terribly miscast. 17 years later, the writing here is the true culprit.
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10/10
One of the tightest scripts ever
andreas-grant20 January 2005
Saw Madison Avenue by chance, late the other night. After the excellent classic, but right, opening-credits footage with the Manhattan Skyline, the film opens up with the alluring: "milk is a solid", and in an immediate but subtle way defines the concept behind the movie; it's about PR-boys; the ability to hype, never mind the facts. From that scene to set the movie, the rest is classic plotting, done so tight and eloquent my late - night eyes are impressed and captured from frame one to last. Never a dead second, no moment, scene or phrase that doesn't serve the purpose. With a more star-studded cast it would have been a well known classic. The fact that the cast isn't Cary Grant-ish, makes it more of a personal discovery experience though. Oscar for script? This is script-making as a craft, not poetry, but never the less impressing. And by being so, fit's the content of the plot.
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5/10
The second best film about advertising...had it been released in 1947.
mark.waltz24 June 2022
Warning: Spoilers
After watching half of this film, I had to confirm that it was indeed filmed after 1960 which it was. So many elements of it by 1961 standards scream mid to late 1940's, including its three stars who were top stars in 1947. The audacious character that Dana Andrews plays could easily be compared to Clark Gable in MGM's glossy "The Hucksters", an all-star saga that was one of their big prestige pictures. Had 20th Century Fox made and released it 14 years before it came out, this might have said the test of time a lot better, but watching it through a 1961 or 1962 lens (when it was released in the United States), so many elements about it seem unbelievable.

Quitting the big firm (before he gets fired) run by Howard St. John, Andrews storms into the smaller advertising firm run by Parker and basically takes over, charming dour secretary Kathleen Freeman, and taking on their biggest (and only) client, a milk company owned by Henry Danielle and managed by the awkward Eddie Albert. He's pursued by journalist Jeanne Crain, and while they are far away from the state fair, they still seem stuck in early post-war sensibilities which in 1962 were rather tame when looked through the eyes of a more turbulent world.

In spite of the fact that this seems to be a very old-fashioned melodrama about big business in 60's ideals (probably closer to what Warner Brothers did in 1933 with "Skyscraper Souls"), this is delightful soapy fun that needed a bit of color to un-date itself. I couldn't believe for a second that Parker would just allow Andrews to storm into her office and literally take over.

Albert's character is definitely the top candidate for one of the wimpiest male executives ever on film, unable to make a speech without tripping over his words. David White, two years before "Bewitched", ironically playing a big shot advertising company executive, and nowhere near the buffoonish Larry Tate. I kept expecting him to reference McMann and Tate. No surprise in finding out that this was based on a 1951 novel. A lot had changed in a decade, and even with the ruthless executives and owners of the male dominated corporate giant Andrews worked at before, this doesn't come off as strong as it should have. Still fun to watch, but for all the wrong reasons.
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Only for fans of the lead actors.....
Poseidon-35 September 2003
This obscure (at least until the Fox Movie Network unearthed it recently) drama revolving around the advertising world pales in comparison to other movies featuring corporate intrigue like "Executive Suite" and "Patterns". Andrews plays a hot shot ad exec who's too bright for his own good, which gets him canned by his employer. Seeking revenge, he decides to use every trick he can think of to climb to the top and steal away his former employer's biggest account. Along the way he uses and sometimes abuses a variety of people. The film is not quite as exciting as this description may lead one to believe. Andrews (never the most expressive of actors) gives a pretty straightforward performance with little creativity or style. Crain plays an on-again/off-again squeeze of Andrews. She is in just slightly over her head as the calculating and worldly character, but comes out fairly well. Parker has, perhaps, the showiest role as a partner to Andrews. She goes from glum and drab to ultra-sophisticated and gorgeous in just a day or so under his tutelage. (Oddly, there is no credited costume designer even though she sports one particular stunning ensemble and the film has an array of suits and dresses throughout that SOMEONE had to have worked on!) Albert effectively plays a child-like dunderhead who is built up by Andrews as a tool for greater power. The great Daniell is shamelessly wasted in a tiny part as a curmudgeonly executive, but manages to impress despite this. The inimitable Freeman has a nice little part as a secretary. The film is as slick as the sort of ads it purports to ruminate about. Unusual for a movie about advertising, there is never so much as a glimpse of any artwork or campaign designs. Instead, there's a horrid little ditty called the Milk Song sung in harmony by three ladies dressed in what appear to be Crain's old costumes from 1945's "State Fair". These chickadees chirp their sweet little song as a row of ad execs glow with appreciation. Yeah.....It's a real jungle out there! Though watchable, the film doesn't really catch fire and the various names of the businessmen become confusing at times since the script is so pedestrian. Attempts at shorthand, snappy dialogue often just leave the viewer wondering what the characters are even talking about. (A plot like this shouldn't be so hard to follow!) "Bewitched" viewers may get a lift out of seeing White ("Mr. Tate") in a straight role.
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Take a walk on "Madison Avenue" when the lights go out.
lemon99331 May 2004
Based on a novel titled "The Build Up Boys," this lavishly produced widescreen movie was an unknown quantity for me until I discovered it on the Fox Movie Channel. The opening montage of colossal skyscrapers and city denizens rushing to work is very promising. Perhaps that is why what transpires next is so stupefyingly dull. Nothing really works here. David White, Larry on "Bewitched", utters a scary bit of dialogue: "Milk is actually a solid and should be sipped and chewed." Confused? So am I. There is more of that snappy banter between the sexes. It doesn't work here, either. Unfortunately, there is also a good deal of uncomfortable leering and lecherous behavior going on in a professional environment. The type of behavior which would get you fired or slapped with a lawsuit ASAP. Dana Andrews has always been a favorite actor of mine. But I longed to see his real-life brother, Steve Forest, show up with his "S.W.A.T." buddies just to stir things up a little. Jean Crain, another favorite of mine, plays a gossip columnist and "rock hound!" Go figure that one out. The opening musical theme has a simple piano melody over a lush background orchestration. I liked it.

I really wanted to like this sophisticated flick so I viewed it again. Same response. Maybe I will watch it a third time. I don't give up easily.
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