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I don't know. I watched this movie because I loved the cast: Dana Andrews, Jeanne Crain, and Eleanor Parker. But this movie is just kind of blah. It's supposed to be about ad executives dating and fighting it out over a "great" story. The plot is almost as confusing as it is pointless. I liked it, for the two or three good moments between Crain and Andrews (and since they made STATE FAIR together I can forgive them just about anything) but poor Eleanor Parker is totally wasted here. She's her usual, beautiful self, but it's a dumb part in a stupid movie. (Thank goodness, she got her role in THE SOUND OF MUSIC only three years later.) Crain was reaching the end of her career by 1962, and she and Andrews only made one more film together: HOT RODS TO HELL (don't even get me started on that fiasco). So all in all, MADISON AVENUE is nice, for the sole purpose of seeing pretty Jeanne Crain, handsome Dana Andrews, and beautiful Eleanor Parker - but not much else.
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