Poster

It ()


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A salesgirl pursues a handsome playboy.

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Cast verified as complete

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Betty Lou
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Cyrus T. Waltham
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'Monty' Montgomery
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Molly
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Adela Van Norman
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Mrs. Van Norman
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Madame Elinor Glyn (as Madame Elinor Glyn)
Rest of cast listed alphabetically:
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Office Boy (uncredited)
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Newspaper Reporter (uncredited)
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Yacht Cabin Boy (uncredited)
Cheryl Holt ...
Baby (uncredited)
Eleanor Lawson ...
First Welfare Worker (uncredited)
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Second Welfare Worker (uncredited)
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Waltham Employee (uncredited)

Directed by

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Clarence G. Badger ... (as Clarence Badger)
Josef von Sternberg ... (uncredited)

Written by

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Elinor Glyn ... (story and adaptation)
 
Hope Loring ... (screen play) and
Louis D. Lighton ... (screen play)
 
George Marion Jr. ... (titles)

Produced by

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Clarence G. Badger ... producer (uncredited)
Kevin Brownlow ... producer
David Gill ... producer
Elinor Glyn ... producer (uncredited)
Jesse L. Lasky ... executive producer (uncredited)
B.P. Schulberg ... associate producer: West Coast Studios
Patrick Stanbury ... associate producer
Adolph Zukor ... executive producer (uncredited)

Music by

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Carl Davis
William P. Perry ... (1978)

Cinematography by

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H. Kinley Martin ... (photographed by)

Editing by

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E. Lloyd Sheldon ... (editor-in-chief)

Costume Design by

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Travis Banton ... (uncredited)
Howard Greer ... (uncredited)

Second Unit Director or Assistant Director

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Vernon Keays ... assistant director (uncredited)
Josef von Sternberg ... assistant director (uncredited)

Camera and Electrical Department

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Osmond Borradaile ... assistant camera (uncredited)
Cliff Shirpser ... assistant camera (uncredited)

Additional Crew

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Jesse L. Lasky ... presenter
Karl Malkames ... restoration
Adolph Zukor ... presenter
Crew verified as complete

Production Companies

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Distributors

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Special Effects

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Other Companies

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Storyline

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Plot Summary

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo

Plot Keywords
Taglines CLARA BOW, that irrepressible, irresistible girl!! She has "it". ANTONIO MORENO, that virile, masterful lover! He has "it". "IT- that something which is indefinable. This picture has "it" (Original Herald) See more »
Genres
Parents Guide View content advisory »
Certification

Additional Details

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Also Known As
  • Le coup de foudre (France)
  • Das gewisse Etwas (Germany)
  • Ello (Spain)
  • To (Serbia)
  • O não Sei que das Mulheres (Brazil)
  • See more »
Runtime
  • 72 min
Country
Language
Color
Aspect Ratio
Sound Mix
Filming Locations

Did You Know?

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Trivia Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" necessarily and that anyone who said it did was vulgarizing her concept. Nonetheless, "It" became a euphemism for "sex appeal," which caused that pronoun to be entered into the American lexicon in the late 1920s. See more »
Goofs As Waltham climbs onto the anchor, his shirt sleeve is intact. The scene cuts away to Monty and Adela in the rowboat for a brief moment; however, in the next scene, Waltham's sleeve is completely torn. See more »
Movie Connections Featured in The House That Shadows Built (1931). See more »
Quotes Monty Montgomery: I feel so low, old chap, that I could get on stilts and walk under a daschund.
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