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It (1927)

Passed | | Comedy, Romance | 15 February 1927 (USA)
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

(as Clarence Badger), (uncredited)

Writers:

(story and adaptation), (screen play) | 2 more credits »
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1 win. See more awards »
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Cast

Complete credited cast:
...
...
William Austin ...
...
Molly
...
Adela Van Norman
...
Mrs. Van Norman
Elinor Glyn ...
Madame Elinor Glyn (as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

Release Date:

15 February 1927 (USA)  »

Also Known As:

Das gewisse Etwas  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.33 : 1
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Did You Know?

Trivia

Though the film is billed as an adaptation of Elinor Glyn's novel "It," the two stories have nothing to do with each other except that both revolve around her concept of "It." In her preface to the novel, Glyn wrote, "This is not the story of the moving picture entitled 'It,' but a character study of the story which the people in the picture read and discuss." See more »

Goofs

On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed. See more »

Quotes

[On whether Betty Lou lacks "reserve."]
Cyrus Waltham Jr.: Personally, I think she has plenty - in reserve!
See more »

Connections

Featured in The House That Shadows Built (1931) See more »

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User Reviews

 
Clara's Shining Moment
8 July 1999 | by See all my reviews

The youthful beauty, energy and unique charm of the "it" girl were never more evident than in this, her signature film. The plot may be simplistic and the dialog dated, but those are, after all, endearing qualities for most silent film buffs. The rest of the cast [including Gary Cooper in a brief scene] are serviceable and amusing, but everyone else is merely window dressing for Miss Bow's star turn.

If you're not already a fan of silent films, viewing the lighthearted "IT" may introduce you to a new form of enjoyment. For ardent fans of Clara Bow, "IT" is a classic


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