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It (1927)

Passed  -  Comedy | Romance  -  15 February 1927 (USA)
7.5
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Ratings: 7.5/10 from 1,930 users  
Reviews: 56 user | 28 critic

A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

(as Clarence Badger) , (uncredited)

Writers:

(story), (screen play), 2 more credits »
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Title: It (1927)

It (1927) on IMDb 7.5/10

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Cast

Complete credited cast:
...
...
William Austin ...
Monty
Priscilla Bonner ...
Molly
Jacqueline Gadsden ...
Adela Van Norman (as Jacqueline Gadsdon)
Julia Swayne Gordon ...
Mrs. Van Norman
Elinor Glyn ...
(as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

Release Date:

15 February 1927 (USA)  »

Also Known As:

Das gewisse Etwas  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.33 : 1
See  »
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Did You Know?

Trivia

Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" and anyone who said it did was vulgarizing her concept. Nonetheless, it was as a euphemism for "sex appeal" that "It" entered the language in the 1920s. See more »

Goofs

On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed. See more »

Quotes

Monty Montgomery: It's her friend's baby! And she's crying for you - I mean Betty, not the baby...
See more »

Connections

Referenced in Bullets Over Broadway (1994) See more »

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User Reviews

Lightweight Story Given Life By Clara Bow
7 December 2004 | by (Ohio) – See all my reviews

Clara Bow's energy and glamour give this otherwise lightweight feature some life, making it quite a bit better than it had any right to be. The rest of the production does have a couple of strengths, but not enough to carry the load. The story is pleasant and generally entertaining, but rather negligible. The "It" theme is overworked, and downplaying it in favor of a little more substance might have improved the movie. Yet it is still certainly worth seeing.

Bow gets a character that allows her to use her strengths while also giving her a chance to do some other things as well, as her character goes through a series of romantic episodes and other experiences. Perhaps one reason why this is one of her best-remembered features is that the role gives her some opportunities to show different sides of her character, as she uses her facial expressions and other resources pretty well.

The rest of the cast is just there for Bow to play off of, and the characters are mostly one-dimensional. Antonio Moreno is solid but sometimes lifeless, and his friend Monty is an annoying character whose only constructive purpose is to advance the plot at a couple of key stages.

One minor asset of the movie is the inter-titles, several of which add a bit of bite to some otherwise trite situations. But the constant references to the "It" concept, which apparently come from the Elinor Glyn source material, get old quickly. It's hardly a very imaginative or significant concept, and a couple of passing references would have been more than enough, so as to allow the story to stand more on its own.

The story itself is told rather well, and there are some enjoyable sequences, especially towards the end. While the whole thing is too superficial to belong on any best-of or must-see lists - especially in a year that produced so many outstanding and significant films - it's a generally entertaining little feature, and it is one of the best showcases for Clara Bow, who was one of the most popular performers of the 1920s.


7 of 8 people found this review helpful.  Was this review helpful to you?

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