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It (1927)

72 min  -  Comedy | Romance  -   15 February 1927 (USA)
7.4
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Ratings: 7.4/10 from 1,220 users  
Reviews: 46 user | 25 critic

A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Director:

Clarence G. Badger, and 1 more credit »

Writers:

Elinor Glyn (story), Hope Loring (screen play), and 2 more credits »

Stars:

Clara Bow, Antonio Moreno and William Austin
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12 photos | 1 video | 7 news articles | full cast and crew »

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Cast

Complete credited cast:
Clara Bow ...
Betty Lou
Antonio Moreno Antonio Moreno ...
Cyrus Waltham
William Austin William Austin ...
Monty
Priscilla Bonner Priscilla Bonner ...
Jacqueline Gadsden Jacqueline Gadsden ...
Adela Van Norman (as Jacqueline Gadsdon)
Julia Swayne Gordon Julia Swayne Gordon ...
Elinor Glyn Elinor Glyn
Full cast and crew »
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>  

Plot Summary | Add Synopsis

Plot Keywords:

Department Store | Shopgirl | Hot Dog | Mother | Newspaper Reporter  | See more »

Genres:

Comedy | Romance

Parents Guide:

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Details

Country:

USA

Release Date:

(USA) See more »

Also Known As:

Das gewisse Etwas See more »

Company Credits

Production Co:

Famous Players-Lasky Corporation, Paramount Pictures See more »
Show detailed company contact information on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Silent

Color:

Black and White

Aspect Ratio:

1.33 : 1
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Did You Know?

Trivia

In a biography of Clara Bow, Priscilla Bonner recalled that Elinor Glyn visited the set a couple of times, wearing several purple veils that, it was obvious, were meant to mask recent plastic surgery scars that has not yet healed. Bonner said she disliked Glyn right away, finding her to be pretentious and artificial. However, she said she loved working with Clara Bow. See more »

Quotes

[On whether Betty Lou lacks "reserve."]
Cyrus Waltham Jr.: Personally, I think she has plenty - in reserve!
See more »

Connections

Featured in The Age of Ballyhoo (1973) See more »