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It (1927)

Passed  |   |  Comedy, Romance  |  15 February 1927 (USA)
7.5
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Ratings: 7.5/10 from 1,964 users  
Reviews: 56 user | 28 critic

A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

(as Clarence Badger) , (uncredited)

Writers:

(story), (screen play), 2 more credits »
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Title: It (1927)

It (1927) on IMDb 7.5/10

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Cast

Complete credited cast:
...
...
William Austin ...
Monty
Priscilla Bonner ...
Molly
Jacqueline Gadsden ...
Adela Van Norman (as Jacqueline Gadsdon)
Julia Swayne Gordon ...
Mrs. Van Norman
Elinor Glyn ...
(as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

Release Date:

15 February 1927 (USA)  »

Also Known As:

Das gewisse Etwas  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.33 : 1
See  »
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Did You Know?

Trivia

Though the film is billed as an adaptation of Elinor Glyn's novel "It," the two stories have nothing to do with each other except that both revolve around her concept of "It." In her preface to the novel, Glyn wrote, "This is not the story of the moving picture entitled 'It,' but a character study of the story which the people in the picture read and discuss." See more »

Goofs

On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed. See more »

Quotes

Cyrus Waltham Jr.: Madame Glyn, we've been talking about your latest story. Just what *is* this "IT"?
Madame Glyn: Self-confidence and indifference as to whether you are pleasing or not - and something in you that gives the impression that you are not all cold. That's "IT"!
Madame Glyn: [emphasizing, with her finger, to Cyrus] If you have "IT", you will win the girl you love.
See more »

Connections

Featured in The Age of Ballyhoo (1973) See more »

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User Reviews

 
Clara's got IT
22 January 2004 | by (Indiana, USA) – See all my reviews

When it comes to IT, Clara Bow was in a league of her own. No other actress I've ever seen has even been close(maybe Jean Harlow). But most actresses since Clara didn't have silent films, which allowed her beautiful expressive eyes, facial expressions, and physical gestures (such as looking between the legs of stuffed toy dog) to do her talking and leave no doubt as to her intent. Her ability to do this made her special. I must admit that even though I loved this film, IT isn't my favorite performance by Clara. I happen to think she displayed as much and possibly more "IT" in some of her other silent movies like MANTRAP, HULA, & THE PLASTIC AGE than in IT. If you don't believe that's possible, then I highly recommend checking out some of her other films and judge for yourself. Even if you disagree, you will enjoy these performances if you enjoyed this film. As a whole, I think IT was the strongest of her silent films (in terms of plot, writing, and character development) that I've seen. Regardless, IT is the film for which Clara is most remembered and the favorite of her modern day fans. From Clara's scheming to reel in her boss as a husband to the hilarious sub-titles ("Sweet Santa, give me him", "Hot socks, the new boss", "I'll take the snap out of your garters", "He couldn't give birth to a suspicion", "On the contrary, I think she's got plenty in reserve"), I enjoyed this 1920s romantic comedy tremendously. Could Elinor Glyn, have been trying to promote her book or herself? IT was only defined 3 times during the movie (in the opening credits, in the first scene where Monty is reading about IT, and when Antonio Moreno asks Elinor Glyn herself in a scene about halfway through the film. I think if modern audiences would give IT a chance, they would be pleasantly surprised with Clara Bow. 9/10


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