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It (1927)

Passed  |   |  Comedy, Romance  |  15 February 1927 (USA)
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Ratings: 7.5/10 from 2,066 users  
Reviews: 56 user | 29 critic

A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.


(as Clarence Badger) , (uncredited)


(story), (screen play), 2 more credits »
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Title: It (1927)

It (1927) on IMDb 7.5/10

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Complete credited cast:
William Austin ...
Priscilla Bonner ...
Jacqueline Gadsdon ...
Adela Van Norman
Julia Swayne Gordon ...
Mrs. Van Norman
Elinor Glyn ...
(as Madame Elinor Glyn)


Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <>

Plot Summary | Add Synopsis


Comedy | Romance


Passed | See all certifications »



Release Date:

15 February 1927 (USA)  »

Also Known As:

Das gewisse Etwas  »

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

Aspect Ratio:

1.33 : 1
See  »

Did You Know?


Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" and anyone who said it did was vulgarizing her concept. Nonetheless, it was as a euphemism for "sex appeal" that "It" entered the language in the 1920s. See more »


On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed. See more »


[about slapping Cyrus when he tried to kiss her]
Betty Lou: I'm sorry, but a girl has to do that. You know how things are.
See more »


Referenced in Countdown: Episode #72.58 (2015) See more »

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User Reviews

All Those Years Ago
2 February 2004 | by (Montréal) – See all my reviews

Watching this film, I couldn't help but think that everyone depicted on the screen is now dead. We live in a changed world because we can now see better how people were before. Would our world today be different if we could see Napoleon or Elizabeth in interview?

Well, Clara Bow was clearly something. Her face explains everything she feels. We all do this at various times but she apparently did it on command.

I prefer 'Wings' to 'It' but that's tantamount to saying I prefer 'The Sand Pebbles' to 'Pretty Woman' - or 'The Quiet American' to 'Chasing Amy'. Wait a second. 'Chasing Amy' is not bad, but this silent movie was made almost 80 years ago and in my humble opinion, "It" is much better. Why? Because of Clara Bow. Check it out.

9 of 13 people found this review helpful.  Was this review helpful to you?

Message Boards

Recent Posts
Coney Island Date Alix1929
Clara Bow is it me or is she the most beautiful woman I have seen prmass1
A zoom in the begining of the picture? michaelescher
Romantic Comedy beautiful_heretic
What's in Monty's hand? strei022
Who would play Clara Bow today? jolacora
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