It (1927)

Director:

Clarence G. Badger

Writers:

Elinor Glyn (novel) (adaptation)
Hope Loring (writer) ...

Release Date:

15 February 1927 (USA)

Genre:

Comedy | Romance

Plot:

A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Plot Keywords:

Department Store | Shopgirl | Materialism | Unmarried Mother | One Word Title

Awards:

1 win

Cast

Clara Bow	...	Betty Lou Spence
Antonio Moreno	...	Cyrus Waltham Jr.
William Austin	...	Monty Montgomery
Priscilla Bonner	...	Molly
Jacqueline Gadsden	...	Adela Van Norman
Julia Swayne Gordon	...	Mrs. Van Norman
Elinor Glyn	...	Herself (as Madame Elinor Glyn)

Runtime:

72 min

Country:

USA

Color:

Black and White

Aspect Ratio:

1.33 : 1

Sound Mix:

Silent

Company:

Famous Players-Lasky Corporation

Trivia:

Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" and anyone who said it did was vulgarizing her concept. Nonetheless, it was as a euphemism for "sex appeal" that "It" entered the language in the 1920s.

Quotes:

[On whether Betty Lou lacks "reserve."]
Cyrus Waltham Jr.: Personally, I think she has plenty - in reserve!

Movie Connections:

Referenced in "Jeopardy!: (#26.7)" (2009)

Clara's got IT

When it comes to IT, Clara Bow was in a league of her own. No other actress I've ever seen has even been close(maybe Jean Harlow). But most actresses since Clara didn't have silent films, which allowed her beautiful expressive eyes, facial expressions, and physical gestures (such as looking between the legs of stuffed toy dog) to do her talking and leave no doubt as to her intent. Her ability to do this made her special. I must admit that even though I loved this film, IT isn't my favorite performance by Clara. I happen to think she displayed as much and possibly more "IT" in some of her other silent movies like MANTRAP, HULA, & THE PLASTIC AGE than in IT. If you don't believe that's possible, then I highly recommend checking out some of her other films and judge for yourself. Even if you disagree, you will enjoy these performances if you enjoyed this film. As a whole, I think IT was the strongest of her silent films (in terms of plot, writing, and character development) that I've seen. Regardless, IT is the film for which Clara is most remembered and the favorite of her modern day fans. From Clara's scheming to reel in her boss as a husband to the hilarious sub-titles ("Sweet Santa, give me him", "Hot socks, the new boss", "I'll take the snap out of your garters", "He couldn't give birth to a suspicion", "On the contrary, I think she's got plenty in reserve"), I enjoyed this 1920s romantic comedy tremendously. Could Elinor Glyn, have been trying to promote her book or herself? IT was only defined 3 times during the movie (in the opening credits, in the first scene where Monty is reading about IT, and when Antonio Moreno asks Elinor Glyn herself in a scene about halfway through the film. I think if modern audiences would give IT a chance, they would be pleasantly surprised with Clara Bow. 9/10