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It (1927)

Passed | | Comedy, Romance | 15 February 1927 (USA)
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

(as Clarence Badger), (uncredited)

Writers:

(story and adaptation), (screen play) | 2 more credits »
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Cast

Complete credited cast:
...
...
...
...
Molly
...
Adela Van Norman
...
Mrs. Van Norman
Elinor Glyn ...
Madame Elinor Glyn (as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

Release Date:

15 February 1927 (USA)  »

Also Known As:

Das gewisse Etwas  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.33 : 1
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Did You Know?

Trivia

In the David Stenn biography of Clara Bow that was published in 1988, actress Priscilla Bonner recalled that Elinor Glyn visited the set a couple of times, wearing several purple veils that, it was obvious, were meant to mask recent plastic surgery scars that has not yet healed. Bonner said she disliked Glyn right away, finding her to be pretentious and artificial. However, she said she loved working with Clara Bow. See more »

Goofs

As Waltham climbs onto the anchor, his shirt sleeve is intact. The scene cuts away to Monty & Adela in the rowboat for a brief moment but in the next scene, Waltham's sleeve is completely torn. See more »

Quotes

Inter-title card: Poverty is no disgrace - until meddling neighbors hear of it.
See more »

Connections

Featured in The House That Shadows Built (1931) See more »

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User Reviews

Modern Fluff
14 October 2001 | by (Baltimore, MD) – See all my reviews

Two years after "It" came out the silent picture would be a thing of the past. Still, the most striking thing about this movie, after the always beautiful Clara Bow, is how modern it looks. On the Kino DVD the picture is sharp and clear, with excellent contrast. It looks as good as black and white can.

The story itself is fluff. The It of the title, which translates roughly as sex appeal, is irrelevant to the plot. Salesgirl Betty Lou Spence (Bow) falls in love with owner of big department store Cyrus Waltham, Jr. (Antonio Moreno). She chases him, he chases her, misunderstanding separates them. Even though the plot is light, it fulfills its modest goals well, largely due to Bow's energy. William Austin, as Moreno's friend Monty, is also a high point. In one key scene he also shows himself to be a far more caring and sensitive person than Cyrus, and probably a better choice for Betty's affections. Sadly, that's not how this kind of movie works.

The camera work is pretty sophisticated for the time. The scenes of Betty and Cyrus's date at the beach, with quick cuts as the two laugh, play and fall in love, are now a cliche, although one that's still used. The use of panning, different angles during scenes and plenty of close-ups keep the movie moving, without the long shots before a stationary camera that characterized many indoor scenes during the silent era. Were it not for the lack of sound and the title cards, one could easily think this movie was made as late as the start of WWII.

"It" is not an important movie in the development of cinema, either in terms of technique or theme. Instead, it's an entertaining romantic comedy, largely due to Bow's electrifying screen presence and Austin's satisfying performance. Clara Bow was a huge star, who defined the female sex symbol during the 20s. Even today it's hard to imagine anyone watching her and being able to deny that she does indeed have It.


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