Review of The Promoter

The Promoter (1952)
7/10
Machin - what a card!
20 January 2007
A classic Alec Guinness performance, in this case as Denry Machin, a man who sees opportunity around every corner. Typified by his line 'I just do this to make money', Machin is likable as he sets up his 'Thrift Club' to entice locals into giving him money so he can purchase goods at a huge discount.

One of the first entrepreneurs, Machin is a lovable rogue and his story is a fun one to watch. A great British classic which showcases Guinness (one of our best actors) alongside British movie luminaries Glynis Johns, Valerie Hobson, and Petula Clark.

Much later this story was made into a musical, but sadly that has never yet been filmed. It will be fascinating if that ever makes it to the screen.
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