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The Promoter (1952)

The Card (original title)
Approved | | Comedy | 14 August 1952 (Sweden)
A charming and ambitious young man finds many ways to raise himself through the ranks in business and social standing- some honest, some not quite so. If he can just manage to avoid a ... See full summary »



(novel), (screenplay)
Nominated for 1 Oscar. See more awards »
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Complete credited cast:
Edward Henry 'Denry' Machin
Nellie Cotterill
Edward Chapman ...
Herbert Duncalf
Veronica Turleigh ...
George Devine ...
Mr. H. Calvert
Joan Hickson ...
Mrs. Codleyn
Frank Pettingell ...
Police Superintendent
Gibb McLaughlin ...
Joey the Mule ...
Joey the Mule


A charming and ambitious young man finds many ways to raise himself through the ranks in business and social standing- some honest, some not quite so. If he can just manage to avoid a certain very predatory woman... Written by Ken Yousten <kyousten@bev.net>

Plot Summary | Add Synopsis


Lock Up Your Dollars and Doughnuts...here's that man again! See more »




Approved | See all certifications »




Release Date:

14 August 1952 (Sweden)  »

Also Known As:

The Promoter  »

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

(Western Electric Recording)

Aspect Ratio:

1.37 : 1
See  »

Did You Know?


At the very end of the film, the town band strikes up the Col. Bogey March. Five years later, the same piece of music would become better known as the theme from the Alec Guinness movie "Bridge on the river Kwai." See more »


Editing: In the parade at the end of the film, the star footballer signed by Machin (who doesn't yet appear in the cast credits) winks at the grandees during the march past in long shot followed second later by the close-up of the same action. See more »


Mrs. Machin: You can live where ya like... but i'm stayin' here.
See more »


Colonel Bogey
Music by Kenneth Alford
See more »

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User Reviews

Machin - what a card!
20 January 2007 | by (United Kingdom) – See all my reviews

A classic Alec Guinness performance, in this case as Denry Machin, a man who sees opportunity around every corner. Typified by his line 'I just do this to make money', Machin is likable as he sets up his 'Thrift Club' to entice locals into giving him money so he can purchase goods at a huge discount.

One of the first entrepreneurs, Machin is a lovable rogue and his story is a fun one to watch. A great British classic which showcases Guinness (one of our best actors) alongside British movie luminaries Glynis Johns, Valerie Hobson, and Petula Clark.

Much later this story was made into a musical, but sadly that has never yet been filmed. It will be fascinating if that ever makes it to the screen.

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