I had earlier seen Bombay boys by Kaizad Gustad, hence this prompted me to rent out the video for Boom. The name itself is pretty unusual for a bollywood movie and the cast is the best that bollywood has to offer. Jackie as "Medium" again shows Jackie's potential as a versatile actor and Javed Jaffery as "Boom Shankar" is his usual eccentric self. No wonder Kaizad decided to name the movie over his character, Javed Jaffery lends the comical edge to the otherwise dark-sided movie. 3 gangsters bade, chote and medium rule the fashion industry helped by boom shankar. In a world where everyone is being terrorised by the 3 brothers 3 models are forced to work for them. Taking advantage of their beauty and charms, supplemented by their utter distrust of each other and aided by Boom shanker - these 3 models fool everyone including Boom shankar himself. Madhu Sapre along with the Kaif lend the bitchish touch the models character, showing why beauty is skindeep. As expected this movie was treated like a shocker by the indian cinema houses, because by any bollywood standard this movie is ground breaking. For the simple reason that it does not follow the nuances of a commercial bollywood film and follows on Quinton Tarantino's path i vote this movie as a must see for every hindi film critic.
