This Thomas Edison short may very well be the very first example of a filmed advertisement. The 28 second film shows a cross section of men (including an Indian Chief and someone who looks like Uncle Sam) sitting in front of a banner that says (what else?) Admiral Cigarettes. A lady appears and drops dozens of cigarettes in front of them. The men unfurl a banner which reads "We All Smoke".
Okay so it is politically incorrect by to-days standards; this discovery of this 106 year old film shows that product endorsement went back as far as the moving pictures themselves!
Okay so it is politically incorrect by to-days standards; this discovery of this 106 year old film shows that product endorsement went back as far as the moving pictures themselves!