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Admiral Cigarette (1897)

A commercial. Four men sit in animated conversation in front of a billboard for Admiral Cigarettes. The billboard fills the entire background. Beside them is a large box, also marked ... See full summary »

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Storyline

A commercial. Four men sit in animated conversation in front of a billboard for Admiral Cigarettes. The billboard fills the entire background. Beside them is a large box, also marked Admiral. The men are a social cross section: one wears a feathered headdress, another a military outfit, a third striped pants like Uncle Sam, and the fourth (with pork-chop whiskers) is in a suit, vest, tie, and hat. Suddenly, the box pops open and a man emerges in Napoleonic admiralty garb: he hands out cigarettes, then tosses dozens of them on the ground as the men light up and unfurl a banner saying, "We all smoke." Smiling, everyone points to the billboard. Written by <jhailey@hotmail.com>

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Documentary | Short

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Release Date:

August 1897 (USA)  »

Also Known As:

Admiral cigaretta  »

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Trivia

One of the films in the 3-disk boxed DVD set called "More Treasures from American Film Archives (2004)", compiled by the National Film Preservation Foundation from 5 American film archives. This film is preserved by the Library of Congress, has a running time of 29 seconds and an added piano score. See more »

Connections

Referenced in The Tragedie of Admiral Cigarette (2006) See more »

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User Reviews

Could this be the first commercial?
17 June 2003 | by (Vancouver, Canada) – See all my reviews

This Thomas Edison short may very well be the very first example of a filmed advertisement. The 28 second film shows a cross section of men (including an Indian Chief and someone who looks like Uncle Sam) sitting in front of a banner that says (what else?) Admiral Cigarettes. A lady appears and drops dozens of cigarettes in front of them. The men unfurl a banner which reads "We All Smoke".

Okay so it is politically incorrect by to-days standards; this discovery of this 106 year old film shows that product endorsement went back as far as the moving pictures themselves!


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