Sam Bergen, whose background includes executive stints at Vice Media and Beats by Dr. Dre, has been named chief marketing officer at Illumination.
He will oversee all aspects of the company’s creative and business marketing, overseeing print and audio-visual advertising as well as graphic and product design.
Gail Harrison, who has been CMO since December 2018, and prior to that was president of marketing and branding at the animation studio, is stepping down and will be a special advisor to Illumination and Meledandri. Harrison built and led Illumination’s marketing team over the past decade and steered campaigns for major titles like the Despicable Me/Minions franchise, Sing and The Secret Life of Pets. Through its financing and distribution partnership with Universal, Illumination has two major releases in the months ahead: Minions: The Rise of Gru in July and Sing 2 in December.
Bergen’s background includes executive stints at Beats by Dr.
He will oversee all aspects of the company’s creative and business marketing, overseeing print and audio-visual advertising as well as graphic and product design.
Gail Harrison, who has been CMO since December 2018, and prior to that was president of marketing and branding at the animation studio, is stepping down and will be a special advisor to Illumination and Meledandri. Harrison built and led Illumination’s marketing team over the past decade and steered campaigns for major titles like the Despicable Me/Minions franchise, Sing and The Secret Life of Pets. Through its financing and distribution partnership with Universal, Illumination has two major releases in the months ahead: Minions: The Rise of Gru in July and Sing 2 in December.
Bergen’s background includes executive stints at Beats by Dr.
- 1/25/2021
- by Dade Hayes
- Deadline Film + TV
Illumination has hired Sam Bergen as chief marketing officer.
In his new role, Bergen will oversee all aspects of the company’s creative and business marketing, including print and audio-visual advertising, as well as graphic and product design.
He’s replacing Gail Harrison, who served as CMO since December 2018. Harrison is stepping down from her role and will remain at the company as special adviser to Illumination and its founder and CEO Chris Meledandri.
“Illumination is a case study in innovation and storytelling, and I am beyond excited to join the team,” Bergen said. “I have long been inspired by Chris’s ability to tell such globally impactful stories and I am thrilled to jump in and help continue to harness that unique creativity across all of our consumer touchpoints from marketing and digital platforms, to products and theme parks.”
Prior to joining Illumination, Bergen was at Beats by Dr. Dre...
In his new role, Bergen will oversee all aspects of the company’s creative and business marketing, including print and audio-visual advertising, as well as graphic and product design.
He’s replacing Gail Harrison, who served as CMO since December 2018. Harrison is stepping down from her role and will remain at the company as special adviser to Illumination and its founder and CEO Chris Meledandri.
“Illumination is a case study in innovation and storytelling, and I am beyond excited to join the team,” Bergen said. “I have long been inspired by Chris’s ability to tell such globally impactful stories and I am thrilled to jump in and help continue to harness that unique creativity across all of our consumer touchpoints from marketing and digital platforms, to products and theme parks.”
Prior to joining Illumination, Bergen was at Beats by Dr. Dre...
- 1/25/2021
- by Rebecca Rubin
- Variety Film + TV
Exclusive: Illumination Entertainment chief Chris Meledandri has hired Ashley Kramer to be Evp of Production and Gail Harrison to oversee Creative Marketing. The move signals expansion plans for the 4-year-old Universal Pictures-based company, whose first release Despicable Me grossed $540 million worldwide. At a time when recent underwhelming results from animation releases like Mars Needs Moms has some second-guessing the animated feature game all the way down to 3D prices, Meledandri is adding executives with the intention of doubling Illumination's output to two films per year by 2012 or 2013. The company's next release, the live action/CG mix Hop, will be released by Universal on April 1. "With Despicable Me behind us, the impending release of Hop, The Lorax in production and a Despicable Me sequel in early stages, it was time to properly scale the company and begin to solidify the team that will lead us as we move forward," Meledandri told me.
- 3/16/2011
- by MIKE FLEMING
- Deadline
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