Hama explains the inter-office politics and workflow when you're a writer in the gargantuan Marvel X-Men universe, and then sends a comic and toy nerd off the rails when he suggests a letter Folan wrote to Wolverine as a kid.
Hama explains how he went about taking over writing duties on Marvel's Wolverine comic book in the 80's and what makes Wolverine such an iconic character.
Hama explains the differences in writing for the two comic majors - Marvel & DC - and how much more unsure of themselves Marvel characters tend to be than their DC counterparts.
Hama is steered into an obscure blip on his resume, writing the DC Comics' C.O.P.S. comic book, before explaining what it is that entertains him in fiction and character development.
Hama covers a range of topics about the rebirth of G.I. Joe in 1982 - how he got the gig writing the comic, creating the characters and Cobra, Hasbro's sexist views towards female characters, and "the fear" that fuels his writing.
Hama shifts G.I. Joe gears to the creation of the character military dossiers on the back of the action figure packaging - how they came to be, then actually reads some of the original, unedited copy that he wrote 30 years ago.
Clarke delves into his first wide-release action figure line, Sectaurs, which was released by Coleco and spawned comic books, an animated series, and development of a live action feature film.
Clarke tells war stories from working on Sesame Street, Fraggle Rock, Muppets, and that time he had a hand in crafting legendary transvestite performer Divine a new pair of tits.
Bellomo touches on the job of storytellers, the greatness of the worlds created by so many of the toy creators from the 80's and 90's, and how the lack of this in modern toys affects kids today.
Budiansky breaks down the transition of the Transformers comic from the four-issue miniseries to a monthly book, and passing the book off to another writer after issue 55.
Bob reads his own words from the first issue of Transformers he wrote, via the compendium fellow BNI interviewee Mark Bellomo contributed to, Transformers Classics Vol. 1.