The fellas discuss the new genre of filmmaking in terms of making films for web release vs. traditional theater release. They elaborate on producing web series & reaching a larger audience on the web.
The round table discussion centers around the origin of the Mumblecore Movement. The fellas share their experience in breaking the barriers of the traditional "Hollywood" independent film industry.
The fellas hash over the inherent problems of making movies that are both artful + profitable. They discuss new marketing ideas and finding corporate sponsors that will not censor the creative process.
The cast members debate the first priority of filmmaking: making great art or creating a Hollywood moneymaker? They challenge the mainstream studio infrastructure and distribution channels.
The fellas discuss the new generation of audience and film viewing preferences like iPhones + computers. They knock around creative ways to target an audience using social networking & screening rooms.