Preston Arsement has been a familiar face in YouTube’s gaming community for more than a decade. His adventures in games like Minecraft have brought 14.7 million subscribers to his PrestonPlayz channel, which has picked up 5.8 billion lifetime views to date.
Those are big numbers, but the creator known mononymously as Preston has upped the ante over the past year. His primary YouTube channel added 204 million monthly views in July 2023 alone. By reorganizing his media company Tbnr, Preston has doubled his brand revenue, tripled his production output, and set himself up for even bigger investments.
From 1 to 100
As Preston’s star grew on YouTube, the size of his team quickly ballooned. His wife Brianna and sister Keeley became on-screen personalities, and he a hired post-production team that could “edit better for retention.” Brianna’s primary YouTube hub has amassed nearly 11 million subscribers, while Keeley reaches 2.3 million subs on her channel.
As...
Those are big numbers, but the creator known mononymously as Preston has upped the ante over the past year. His primary YouTube channel added 204 million monthly views in July 2023 alone. By reorganizing his media company Tbnr, Preston has doubled his brand revenue, tripled his production output, and set himself up for even bigger investments.
From 1 to 100
As Preston’s star grew on YouTube, the size of his team quickly ballooned. His wife Brianna and sister Keeley became on-screen personalities, and he a hired post-production team that could “edit better for retention.” Brianna’s primary YouTube hub has amassed nearly 11 million subscribers, while Keeley reaches 2.3 million subs on her channel.
As...
- 9/8/2023
- by Sam Gutelle
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.