WKRP in Cincinnati (TV Series)

Baby, If You've Ever Wondered (1979)

Frank Bonner: Herb Tarlek

Quotes 

• Les Nessman : [pointing in the ratings book]  That can't be right!

  Herb Tarlek : Of course it's right. Computers don't make mistakes.

  Les Nessman : It says here my audience share men sixty-five and older went down six points.

  Herb Tarlek : Let's face it, Les: your audience is dying off.

• Bailey Quarters : [along with Herb and Les, watching Mr. Carlson fiddle with an unopened package on his desk]  Is that a bomb?

  Herb Tarlek : No. It's worse than a bomb. It's "the book".

  Bailey Quarters : Oh.

  Les Nessman : The Arbitron book.

  Bailey Quarters : I know, Les.

  Les Nessman : It's the ratings.

  Bailey Quarters : I know Les.

  Herb Tarlek : Our fate packaged in a plain brown wrapper.

• Jennifer Marlowe : [handing Herb a glass of champagne]  Take that to Venus in the booth.

  Herb Tarlek : Anything your little heart desires, gorgeous.

  Jennifer Marlowe : Then wait in the booth for further instructions.

• Jennifer Marlowe : [as worried Les paces around her desk]  Les, you're making me dizzy.

  Les Nessman : I'm sorry.

  Bailey Quarters : Is it always like this?

  Jennifer Marlowe : Yes, twice a year.

  Bailey Quarters : Oh, I just think there is too much emphasis on ratings in this business.

  Herb Tarlek : That's easy for you to say.

  [points finger at her] 

  Herb Tarlek : You don't have to go out there and try to sell time with a bad book. All you... all you got going for yourself is wit and charm, and sometimes that's not enough.

  Bailey Quarters : [looks at him askew]  I'll bet.