Faced with financial ruin, Shemesh has no choice but to sell a 51% majority stake of the Empire to Marcus Emek, the representative of a group of Korean investors. Ogen inspires a copywriter to produce a sexual ad for a bicycle.
Shemesh is enraged by the new system Marcus and the Koreans have imposed on him and his employees. Ogen loses her rather mysterious "job" and is forced to look for a new one.
A scientist tries to pair Sassi with a smart intelligent woman in the hopes that they will create The Super Human. Bar records footage of his friends for a school project.
It is Etti's birthday, an occurrence that only happens once every four years, coincidentally, a failed bank robbery leads to a hostage crisis right on her birthday and at her workplace.
Shemesh, tired of Marcus's insane and stupid gimmicks such as an Ancient Greek gimmick, tries to find a way out of his contract with the Koreans. Sassi struggles to deal with the death of his beloved goldfish, Rexy.
Thanks to his role in the Super Bar commercial, Bar becomes a famous child celebrity. Tenzer tries to find someone willing enough to take care of his annoying nephew.
The Empire's employees (minus Sassi) and Ogen and Tenzer to Be'er Sheva for a possible promotion clincher for Hapoel Be'er Sheva. Etti and Ogen are going there for an ad shoot.