First of all, for those who are saying the film is based on a lie: you don't KNOW that. I've worked too long within the corporate legal field and with enormous corporations who very often place the names of non-involved individuals on patents, simply to suit the need of a particular patent or patent filing. As such, I cannot discount the story, nor can I give it any credence. Neither can you, as neither YOU nor I were there. PepsiCo, however, does have a vested interest in the story not being true.
All that said, while I love my Latino people and I applaud Longoria's directorial and other efforts on this project, to me, it just wasn't ... captivating enough. I had problems relating not only to the main character (although I loved the wife), but to the cast as a whole. Despite there being a clear-cut underdog, there was no one I could really sink my teeth in and root for. The other thing that bugged me (a lot) is why were the Flamin' Hot products in this film, marketed to, or targeted at, only hispanics? Don't people of all races ENJOY hot foods?
Another reviewer said it best: If you enjoy films, there's no reason for you to pass this one up. You may like it. If you tend to give low scores for just any reason, you may want to skip it.
All that said, while I love my Latino people and I applaud Longoria's directorial and other efforts on this project, to me, it just wasn't ... captivating enough. I had problems relating not only to the main character (although I loved the wife), but to the cast as a whole. Despite there being a clear-cut underdog, there was no one I could really sink my teeth in and root for. The other thing that bugged me (a lot) is why were the Flamin' Hot products in this film, marketed to, or targeted at, only hispanics? Don't people of all races ENJOY hot foods?
Another reviewer said it best: If you enjoy films, there's no reason for you to pass this one up. You may like it. If you tend to give low scores for just any reason, you may want to skip it.