...That being Dix' character Bruce Foster. As in "Lost her and OK with that". In fact, Foster loses lots of things. In the beginning he is on what apparently is one of his frequent benders and loses his job as writer at a newspaper because he is a no show at the fight he is covering. I did some research and apparently this was the Dempsey-Tunney fight at Soldier Field in Chicago in September 1927. A very big deal and a very big egg to lay as a writer to not turn in a story on that event. But on that bender he picks up an out of work artist (Elizabeth Allan as Peggy Wilson), who seems to be on the verge of becoming a prostitute with a John who has all of the charm and looks of Jabba the Hut. It is implied that they begin living together with "no marriage ties" and no hope of any.
This is where things get somewhat outrageous. On another bender Dix is drinking next to a couple of ad men. He comes up with the slogan they've been looking for and ... gets a partnership in the ad firm??? Allan Dinehart plays the other partner who hired him, and it is weird seeing him be the rather dull voice of morality after watching him play shady flamboyant characters over at Warner Bros. Dix plays the guy who will sell anything to anybody using fear as a motivation - "Buy a home before you lose a job!". The movie makes this out as a scandalous thing, but I scratch my head over this one. Foster is not lying to anybody. He is just using proven ad techniques. He gets homeless and hungry Peggy a job as an artist at the firm. He gives a no strings loan of five hundred dollars - a princely sum in 1933 - to an employee whose wife keeps having babies. Doesn't the employee understand how to make this stop? In other words, Foster is personally a generous guy with lots of humanity. He just has this personal motto of "no marriage ties", and as a result, a tragedy ensues.
So if Foster is honest with women - to the extent he is capable - about not wanting to marry, and the worst thing you can say about him is that he expects the consumer and the producer of products to be responsible, how is he insufferable? Mainly because he makes ridiculous headstrong decisions and is the most obnoxious drunk in the history of the world. Dix' drunk routine here is awful. I'm actually surprised RKO would put Dix in this very pedestrian B programmer since he was one of their biggest stars at the time.
The best thing about the film - to me - is the last scene. Is it real or a drunken delusion of what Foster wants to happen? Watch and see what you think.
This is where things get somewhat outrageous. On another bender Dix is drinking next to a couple of ad men. He comes up with the slogan they've been looking for and ... gets a partnership in the ad firm??? Allan Dinehart plays the other partner who hired him, and it is weird seeing him be the rather dull voice of morality after watching him play shady flamboyant characters over at Warner Bros. Dix plays the guy who will sell anything to anybody using fear as a motivation - "Buy a home before you lose a job!". The movie makes this out as a scandalous thing, but I scratch my head over this one. Foster is not lying to anybody. He is just using proven ad techniques. He gets homeless and hungry Peggy a job as an artist at the firm. He gives a no strings loan of five hundred dollars - a princely sum in 1933 - to an employee whose wife keeps having babies. Doesn't the employee understand how to make this stop? In other words, Foster is personally a generous guy with lots of humanity. He just has this personal motto of "no marriage ties", and as a result, a tragedy ensues.
So if Foster is honest with women - to the extent he is capable - about not wanting to marry, and the worst thing you can say about him is that he expects the consumer and the producer of products to be responsible, how is he insufferable? Mainly because he makes ridiculous headstrong decisions and is the most obnoxious drunk in the history of the world. Dix' drunk routine here is awful. I'm actually surprised RKO would put Dix in this very pedestrian B programmer since he was one of their biggest stars at the time.
The best thing about the film - to me - is the last scene. Is it real or a drunken delusion of what Foster wants to happen? Watch and see what you think.