"Dior J'adore: The New Absolu" is a fairly long title for this really short film that ends around the one-minute mark. Director is Romain Gavras and he has worked on quite a few different titles in the last years/decades. Don't be fooled by the one other name than Theron here, she is one of the girls at the side of the pool I think. Well, I already mentioned her and this "film" is all about South African oscar-winning actress Charlize Theron. She is in her 40s now, but still fairly stunning. And I am saying that as somebody who is generally not too much into blondes. Anyway, there is not much she does here. She stands in a pool (I guess swimming would not have been feminine enough) and then proceeds to walk out of the water before eventually moaning the words "J'adore". That felt a bit cringeworthy I cannot deny it. But these words (as well as the title) make sure this is a very short commercial for perfume manufacturer Dior. Visually, it is pretty much all in the color of gold here: Theron, the pool, the surroundings, all of that and it does not look too bad. The song that plays is fine too. I heard it before I am sure and I find it pretty catchy. So yeah, overall, not a failure and certainly better than most other commercials as it has an artistic vibe to it, even if it moves into style over substance territory on 1 or 2 moments too. My suggestion is to skip unless you are a huge Theron fan. I give it a thumbs-down as here on imdb I am not supposed to rate it as a commercial, but as a movie.
Dior J'adore: The New Absolu
(2018 Video)
Charlize Theron stepping out of a pool
1 April 2019
Warning: Spoilers