Review of The Prime Gig

The Prime Gig (2000)
5/10
It's like a hollowed out jelly doughnut
28 July 2010
Warning: Spoilers
Imagine eating an Oreo cookie with the cream filling removed or a jelly donut with the jelly sucked out of it. The cookie sides of the Oreo and the donut itself would still be tasty, but you wouldn't be getting what you wanted or expected out of either. The experience would not be unpleasant, just unsatisfying. The Prime Gig is a film where most of the conflict has been extracted. There are still things to enjoy while watching it, but it's a fundamentally boring story.

Penny (Vince Vaughn) is a salesman, currently selling travel packages of dubious legality in a bottom-of-the-barrel telemarketing firm. He's the most successful one in the storefront office, which is a little like being the thinnest fat person at Weight Watchers. The rest of the crew are either desperate losers or bitter malcontents.

When that job goes up in smoke, Penny is recruited to work for Kelly Grant (Ed Harris), a legendary figure of somewhat questionable business practices. Grant claims to have a gold mine worth $30 million and needs Penny and a warehouse full of other phone salespeople to get $2.5 million worth of investors to sign on to the project. Penny thinks it's a scam, even after Grant goes to extravagant lengths to prove otherwise, but doesn't care as long as he gets paid immediately for every sale he makes. The tempting presence of Grant's beautiful associate, Caitlin (Julia Ormond), is also on Penny's mind and other, more southern parts of his anatomy.

While all that's going on, Penny is also trying to help a childhood friend named Joel (Rory Cochrane). Joel is crippled, lazy, pretentious and self-destructive. Why Joel is all of those things and why Penny makes extraordinary efforts to help him is never explained or even hinted at.

After a rough start, Penny begins to rack up sales and boink the hell out of Caitlin. That just goes on for a while, giving Vince Vaughn and Julia Ormond a few decent scenes together and then the story simply swirls down the drain. There's a twist at the end that is pulled off in the most backasswards way imaginable and Penny is left to walk down the sidewalk as the closing credits roll.

As I mentioned earlier, there are some good things in The Prime Gig. Vaughn and Ormond are very engaging. She also shows off a breast, which is greatly appreciated. The crew at the storefront, including Wallace Shawn, George Wendt and Stephen Tobolowsky, are very entertaining in their misery. It's also fun to listen to Penny and the rest of Grant's team try to manipulate people into investing in the supposed gold mine.

All of that is undermined by the tedious lack of conflict in this movie. Some exists at the beginning, where everyone at the storefront is angry with each other and fearful of losing their jobs. It all disappears when Penny joins up with Grant. There's no meaningful conflict between Penny and Grant, Penny and Caitlin, Grant and Caitlin, Penny and the salesman competing with him to be number one, Penny and Joel, Caitlin and Joel or really any other combination of characters. There's a silly attempt late in the film at inner conflict with Penny, but it's so contrived that no one could take it seriously.

The bottom line of The Prime Gig is that you spend the last two-thirds of the movie waiting for anything to happen and nothing does, until something happens at the very end that you knew was going to happen from the first second Kelly Grant was mentioned. This film has a few moments of interest breaking up the dullness, like driving through Nebraska and seeing topless hitchhiker every 150 miles, but unless you've got really long attention span, this movie isn't worth your time.
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