Poorly Marketed Film
29 August 2006
Unfortunately, in today's society, much of what is or isn't seen is based upon marketing. First, what can be marketed is shown, and secondly, the marketing we attach ourselves to, we view. I had the great fortune of watching a film who's marketing did not appeal to me. Because of the vast number of films that exist that I have yet to see, this is not always the easiest exception to make. Needless to say I was stunned, this film was neither how it was marketed or what I expected. You must walk into this film knowing that this is a message-oriented independent film with the goal being to incite, yes incite, social change and a cultural shift from the apathetic malaise affecting today's youth. This message is wrapped within a rather bland romantic story and makes the mistake of trying to balance a few too many genres. The many homages to past films are interesting and at least let you know that Josh knows not only what has occurred, but how to build on it. The film's message is not one that you haven't heard, but one which is periodically important to remind yourself of, lest you fall into the malaise which so frequently plagues our society. The film pays its respects to students who have spoken out and fought for their rights, who have fought for their own forms of what is just. The main item I was able to take away from this film was promise. The film shows a filmmaker with great ability. Much like watching a film like Duel, Hard Eight, or Bottle Rocket. Your not seeing a filmmaker hitting on all cylinders. But you are seeing the birth of a filmmaker, who when he reaches that point, it'll be something special. This film is not extraordinary. But it's good. It's worth your time, and inspires great confidence in the potential of Josh Stolberg and I'm excited to see where he goes and what he says, because it's a message that's worth listening to. -Andrew
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