“Dawn of the Planet of the Apes” is looking to reignite a summer box office that flamed out spectacularly over the July 4th holiday.
The sequel to the well-received 2011 reboot will benefit from a lack of competition at the multiplexes en route to an opening in the $60 million range when it debuts across 3,966 locations this weekend. Twentieth Century Fox, which is producing the $170 million picture along with Chernin Entertainment, is being more conservative and pegging a debut in the mid to high $50 million zone.
Its predecessor, “Rise of the Planet of the Apes” bowed to $54.8 million when it debuted in 2011, a figure the new film seems likely to pass. Fandango reports that “Dawn” is outpacing the earlier apes picture at a similar point in its sales cycle and is responsible for 70% of weekend pre-sales.
The apes sequel is being bolstered by superb reviews and residual good will for its predecessor.
The sequel to the well-received 2011 reboot will benefit from a lack of competition at the multiplexes en route to an opening in the $60 million range when it debuts across 3,966 locations this weekend. Twentieth Century Fox, which is producing the $170 million picture along with Chernin Entertainment, is being more conservative and pegging a debut in the mid to high $50 million zone.
Its predecessor, “Rise of the Planet of the Apes” bowed to $54.8 million when it debuted in 2011, a figure the new film seems likely to pass. Fandango reports that “Dawn” is outpacing the earlier apes picture at a similar point in its sales cycle and is responsible for 70% of weekend pre-sales.
The apes sequel is being bolstered by superb reviews and residual good will for its predecessor.
- 7/9/2014
- by Brent Lang
- Variety - Film News
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