President Biden is making content creators a major part of his re-election campaign–so much so that they might get their own briefing room in the White House.
Axios reports that the Biden administration is connecting with hundreds of content creators across platforms, including news-focused TikToker (and NYU student) Harry Sisson; historian and Boston College professor Heather Cox Richardson, who’s on Substack and Twitter; and Vivian Tu, a former stocks trader who’s now big on FinTok and Instagram.
The goal is to reach potential voters who don’t follow Democratic accounts (like the official White House account) or Democratic legislators/candidates on social media.
And, perhaps surprisingly, the campaign isn’t exclusively prioritizing reaching Gen Z voters.
“We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital,” Jen O’Malley Dillon,...
Axios reports that the Biden administration is connecting with hundreds of content creators across platforms, including news-focused TikToker (and NYU student) Harry Sisson; historian and Boston College professor Heather Cox Richardson, who’s on Substack and Twitter; and Vivian Tu, a former stocks trader who’s now big on FinTok and Instagram.
The goal is to reach potential voters who don’t follow Democratic accounts (like the official White House account) or Democratic legislators/candidates on social media.
And, perhaps surprisingly, the campaign isn’t exclusively prioritizing reaching Gen Z voters.
“We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital,” Jen O’Malley Dillon,...
- 4/11/2023
- by James Hale
- Tubefilter.com
Click here to read the full article.
Vivian Tu, the financial content creator best known as @yourrichbff on TikTok and Instagram, has signed with WME.
The creator has leveraged her past experience as a trader for J.P. Morgan and a sales partner for BuzzFeed into a new career offering financial literary advice to users on social media, branding herself as the internet’s “rich bff.” Tu has since grown her following to 1.4 million on TikTok and has engaged in partnerships with Nasdaq, Google, Lululemon, Meta and Rent the Runway.
WME will work with Tu to expand her business in areas including TV, podcasts, books and brand partnerships. She joins other TikTok creators signed with WME like Christina “Tinx” Najjar, Michael Le (known as Just Maiko), Sissy Sheridan, Addison Rae, Chase Hudson, William White and Taylor Cassidy.
Based in New York, Tu continues to be represented by Uncmmn and Hjth.
Vivian Tu, the financial content creator best known as @yourrichbff on TikTok and Instagram, has signed with WME.
The creator has leveraged her past experience as a trader for J.P. Morgan and a sales partner for BuzzFeed into a new career offering financial literary advice to users on social media, branding herself as the internet’s “rich bff.” Tu has since grown her following to 1.4 million on TikTok and has engaged in partnerships with Nasdaq, Google, Lululemon, Meta and Rent the Runway.
WME will work with Tu to expand her business in areas including TV, podcasts, books and brand partnerships. She joins other TikTok creators signed with WME like Christina “Tinx” Najjar, Michael Le (known as Just Maiko), Sissy Sheridan, Addison Rae, Chase Hudson, William White and Taylor Cassidy.
Based in New York, Tu continues to be represented by Uncmmn and Hjth.
- 6/10/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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