Anchors and TV-news producers have long looked to Nielsen ratings to measure the success of their programs. What if another yardstick became available?
NewsGuard, a company that got its start examining the veracity of news content on digital sites and the ways in which it is produced, is making a move to gauge the quality of TV news programing as well. After licensing its reports exclusively to Interpublic Group’s Magna, a large ad-buying firm, for 2022, the company now is in talks with other big Madison Avenue media agencies and advertisers about using its services to determine how accurate and informative big news programs ranging from “CBS Evening News” to “Morning Joe” really are. NewsGuard’s brand safety ratings for 140 cable, streaming, and network television shows and networks will be available to advertising agencies, marketers, and others starting January 2, 2023.
The news genre “has gotten complicated in a way that it...
NewsGuard, a company that got its start examining the veracity of news content on digital sites and the ways in which it is produced, is making a move to gauge the quality of TV news programing as well. After licensing its reports exclusively to Interpublic Group’s Magna, a large ad-buying firm, for 2022, the company now is in talks with other big Madison Avenue media agencies and advertisers about using its services to determine how accurate and informative big news programs ranging from “CBS Evening News” to “Morning Joe” really are. NewsGuard’s brand safety ratings for 140 cable, streaming, and network television shows and networks will be available to advertising agencies, marketers, and others starting January 2, 2023.
The news genre “has gotten complicated in a way that it...
- 12/1/2022
- by Brian Steinberg
- Variety Film + TV
Pay attention to what’s happening at At&T as it takes charge of WarnerMedia, the TV and movie businesses formerly known as Time Warner. In addition to changing names and leaders — with telco vet John Stankey replacing Jeff Bewkes, who’s now a “senior adviser” — you’ll see a different leadership model that’s about to become the industry norm.
The sun is setting on superstar CEOs including Disney’s Bob Iger, CBS’ Leslie Moonves, and Fox’s Rupert Murdoch — thought to be indispensable due to their abilities to identify popular infotainment, attract creative people, or craft strategically savvy deals.
They’ll be replaced by less flashy executives who’ve mastered comparatively mundane, but important, management skills: building efficient teams and workflows, and meeting budgets. Consider it a victory for process over personality.
As the media business becomes more competitive, and stock prices decline, investors and the public are discovering...
The sun is setting on superstar CEOs including Disney’s Bob Iger, CBS’ Leslie Moonves, and Fox’s Rupert Murdoch — thought to be indispensable due to their abilities to identify popular infotainment, attract creative people, or craft strategically savvy deals.
They’ll be replaced by less flashy executives who’ve mastered comparatively mundane, but important, management skills: building efficient teams and workflows, and meeting budgets. Consider it a victory for process over personality.
As the media business becomes more competitive, and stock prices decline, investors and the public are discovering...
- 6/18/2018
- by David Lieberman
- Variety Film + TV
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