Exclusive: BET has acquired the short Why Not?, exec produced by Los Angeles Laker Russell Westbrook. The film showcasing the culture of L.A.’s Crenshaw neighborhood will kick off the network’s new digital edition of its Black Film Friday series, celebrating Black artistry—debuting on BET Digital on February 4.
Why Not? aims to expose youth in marginalized communities to the ever-growing technology space through the story of a top high school basketball player that finds another way to impact his community when basketball is taken away from him. Westbrook developed it through his production company Zero World Media, in partnership with The Incubation Lab and filmmaker Jordan Brand, to elevate storytellers from the Black community, including co-writer-director Tevin Tavares and co-writer Lance Holloway.
The short is one of two recent projects exec produced by Westbrook, the other being the History Channel documentary Tulsa Burning: The 1921 Race Massacre.
“A...
Why Not? aims to expose youth in marginalized communities to the ever-growing technology space through the story of a top high school basketball player that finds another way to impact his community when basketball is taken away from him. Westbrook developed it through his production company Zero World Media, in partnership with The Incubation Lab and filmmaker Jordan Brand, to elevate storytellers from the Black community, including co-writer-director Tevin Tavares and co-writer Lance Holloway.
The short is one of two recent projects exec produced by Westbrook, the other being the History Channel documentary Tulsa Burning: The 1921 Race Massacre.
“A...
- 2/2/2022
- by Matt Grobar
- Deadline Film + TV
NBA all-star Russell Westbrook has teamed with Sony’s Incubation Lab to produce the basketball-themed short film “Why Not?”
The basketball star and the Incubation Lab also partnered with Jordan Brand for the project, with the purpose to elevate storytellers in the Black community, including the short’s co-writer and director Tevin Tavares and writer Lance Cameron Holloway.
According to a description of the project, “Why Not?” showcases the culture of Los Angeles’ Crenshaw neighborhood and aims to expose youth in marginalized communities to the ever-growing technology space.
The short focuses on a top high school basketball player who finds another way to impact his community when the sport is taken away from him: he teams up with a misunderstood neighborhood teen tech wizard.
“A lot of the youth in Black and Brown communities look at the tech space as an almost impossible field to exist within,” Westbrook says of the project.
The basketball star and the Incubation Lab also partnered with Jordan Brand for the project, with the purpose to elevate storytellers in the Black community, including the short’s co-writer and director Tevin Tavares and writer Lance Cameron Holloway.
According to a description of the project, “Why Not?” showcases the culture of Los Angeles’ Crenshaw neighborhood and aims to expose youth in marginalized communities to the ever-growing technology space.
The short focuses on a top high school basketball player who finds another way to impact his community when the sport is taken away from him: he teams up with a misunderstood neighborhood teen tech wizard.
“A lot of the youth in Black and Brown communities look at the tech space as an almost impossible field to exist within,” Westbrook says of the project.
- 6/10/2021
- by Angelique Jackson
- Variety Film + TV
Punk rockers Violent Femmes and forever-popular jam band the Grateful Dead are among the surprising group of musicians getting into the sneaker arena this season, launching exclusive collaborations with some of the biggest brands in footwear.
While hip-hop artists and pop stars like Kanye West and Selena Gomez have had successful shoe collections for years (with adidas and Puma, respectively), this is the first foray into the footwear world for Violent Femmes and The Grateful Dead, two names not usually synonymous with fast fashion.
Here’s a look at their new shoes,...
While hip-hop artists and pop stars like Kanye West and Selena Gomez have had successful shoe collections for years (with adidas and Puma, respectively), this is the first foray into the footwear world for Violent Femmes and The Grateful Dead, two names not usually synonymous with fast fashion.
Here’s a look at their new shoes,...
- 5/11/2019
- by Tim Chan
- Rollingstone.com
This is pretty cool ... Chris Paul was so proud of his pal, Tiger Woods, for winning the Masters on Sunday, he honored his friend with a pair of custom Tiger-themed kicks!! Chris and the Houston Rockets took on the Utah Jazz after Tiger's comeback -- so, Paul decided to make a few alterations to his red CP3.12s to pay homage to the golfer. Btw, Chris and Tiger have been friends for years -- with...
- 4/15/2019
- by TMZ Staff
- TMZ
Michael Jordan is famous for his gravity-defying skills on the court as an NBA legend and Hall-of-Famer. What doesn’t always make headlines is Jordan’s generous support of Make-a-Wish Foundation.
Jordan’s commitment to the organization spans 30 years of granting life-changing wishes to children battling critical illnesses. This year, Make-a-Wish and Jordan celebrate this milestone as well as the hundreds of wishes he has granted and the countless lives changed.
Since Jordan began his involvement with Make-a-Wish in 1989, he has granted hundreds of wishes to children all over the world. In 2008, the sports icon was named Make-a-Wish Chief Wish Ambassador for his unwavering commitment to the organization. Jordan gives more than his time; he has donated and brought in more than $5 million to Make-a-Wish since the partnership began, which moves the organization closer to its vision of granting the wish of every eligible child.
To this day, Jordan remains...
Jordan’s commitment to the organization spans 30 years of granting life-changing wishes to children battling critical illnesses. This year, Make-a-Wish and Jordan celebrate this milestone as well as the hundreds of wishes he has granted and the countless lives changed.
Since Jordan began his involvement with Make-a-Wish in 1989, he has granted hundreds of wishes to children all over the world. In 2008, the sports icon was named Make-a-Wish Chief Wish Ambassador for his unwavering commitment to the organization. Jordan gives more than his time; he has donated and brought in more than $5 million to Make-a-Wish since the partnership began, which moves the organization closer to its vision of granting the wish of every eligible child.
To this day, Jordan remains...
- 1/28/2019
- Look to the Stars
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