I could bear watching only the first 15 minutes because of the unsteady, shaking camera. I understand that making it appear that a five year old is holding the camera is, in artistic circles, considered an improvement; but this old man just gets irritated and reaches for the remote. Trying to follow the constant jittering image is, to me, akin to staring into a strobe light. It's not comfortable.
This technique is followed in practically all televised commercials now and has been determined, I'm sure, to be effective in focusing attention, taking advantage of the natural human tendency to automatically look at movement. And it is effective - for a 10 second advertisement. But how people can stare at a constantly flashing, jumping, jittering, zoomed-in, zoomed-out, poorly framed image is beyond my understanding.
This technique is followed in practically all televised commercials now and has been determined, I'm sure, to be effective in focusing attention, taking advantage of the natural human tendency to automatically look at movement. And it is effective - for a 10 second advertisement. But how people can stare at a constantly flashing, jumping, jittering, zoomed-in, zoomed-out, poorly framed image is beyond my understanding.
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