Brexit

... in that your social media data can not just be harvested to sell you hats and hamburgers, but sell you misinformation literally tailored to you for political campaigns as well.

This is the tale of the 2016 referendum on Brexit- the vote in the UK to leave the European Union. Specifically it is a portrait of one man, Dominic Cummings (Benedict Cumberbatch), the director of the "Leave" campaign, or the campaign to exit the EU. I wasn't sure why the side story of the Cummings marriage and pregnancy was included at first, but later it becomes clear that Cummings would have come across as a statistician/political version of House, M.D. if that humanizing story was not present.

Cummings enlists the help of a tiny Canadian IT company - Aggregate IQ - to do data mining of social media for the "Leave" campaign, and they come up with three million potential Brexit voters that the "Remain" campaign (campaign to remain in the EU) knows nothing about. Cummings' strategy involves tenets of Sun Tzu's "Art of War" , specifically forcing the "Remain" campaign to "fight in the darkness", or wherever the "Leave" campaign chose them to fight. Specifically Britain has an equal time policy when it comes to political messages. So the Remain campaign would have a Nobel prize winning economist explaining the downside to leaving the EU in complex terms, and then the Leave side would talk about millions of Turks possibly emigrating to the UK, forcing the Remain side to waste time on trying to debunk that message.

It is up the viewer as to whether this tale is humorous or frightening, I think it is a little bit of both. On the frightening side you have political campaigns becoming the equivalent of the evil presence in the 1982 film Poltergeist - it knows what scares you. On the humorous side you see the frustration of the Remain side as the Leave side will simply not play by the rules. And kudos to the guy playing Boris Johnson. He looked just like him.

I'm only knocking one point off this almost perfect film because it had quite a bit of stuff that the viewer was just assumed to know. For example it kept talking about "MPs". In the US that is "Military Police". In the UK it is "Members of Parliament". I should not have to search Wikipedia in order to completely understand a film, but overall that is a minor complaint.

Highly recommended,and this is NOT a piece of propaganda.

This tells the story of an almost unknown man who changed the lives of a nation forever. Lives of generations to come are reduced to just words and marketing campaigns. It makes me very sad.

I wont write a long review as I am near the end of the film-docu. but its been an eyeopener for me! I am an Avid BREXITEER. But one who has made his mind up with my wife is is from another country outside the EU.

We had to deal with the EU some years ago when my wife had to apply for a visa to come and stay here in England, The hoops the EU legislations made her jump through were shocking! Criminal background checks for both of us and it cost use around 3000 Euros and took 2.5 years to finalise, YET we are seeing people land on our beaches or be invited in by the left with open arms who we know nothing about? My wife has degrees in teaching and specialises in teaching kids with Aspergers, ADHD ect but we still had to go through all the rigma, How is this right?

For me the Film-Docu shows how flawed the eu and its machine is, how one sided the left and eu are.

IF you want a great insight into the truth you MUST watch this!

It is one of films who you see, at the first, for Benedict Cumberbatch. Than, scene by scene, you understand. The mechanism of a war. A terrible one. About hidden tools. About politic and about profound convictions. "Brexit" is the fine choice for discover the essence of a special process, almost endless. Because , in fact, it is not exactly a film about United Kingdom and its future or about European Union. It represents the film about us, about connections, truths, believes and causes. For me, it is a profound powerful film for its great honesty. A film about the fall of a time. About ambition more than realism. About myths and lies and fears. And about, off course, force of vote, pressure of democracy. One of the most old and respectable. Maybe, a little, about consequences. Short, a useful film.

In the run-up to the 2016 referendum, nobody in the UK - or elsewhere, for that matter - genuinely believed that Vote Leave would win (similarly to the 2016 U.S. Presidential Election result). It seemed more or less incomprehensible that Remain would be defeated. This is arguably evidenced by the fact that there were no rules set out for the referendum and the meaning of its outcome (e.g. that it should require more than a measly 2% majority to invoke such major Constitutional upheaval) and that David Cameron resigned almost immediately thereafter.

This energetic and witty film explores just how the rug was swept out from under us all, and highlights how dangerous social media can be when used as a weapon. Unsurprisingly, Benedict Cumberbatch gives yet another engrossing performance, with an impressive and entertaining ensemble as well.

Whether you were politically-engaged in relation to the referendum or completely overwhelmed by all the jargon (and utter lies), this is an insightful drama well worth a watch. Although, don't expect it to outline what is certain to happen next in the Brexit saga: that'll be down to the fool at the helm of the ship, and her band of dim-witted and utterly divided crew.