Nathan tries to help a local electronic store by making a high end TV one dollar and price matching Best Buy. In order for customers to shop, he puts a strict dress code in place, builds a wall with a tiny door and protects the dollar TVs with an alligator. He hires shoppers to take a flyer to Best Buy to price match the TVs.
Nathan scares away the few customers who dressed nice with the alligator. When he finds out Best Buy won't price match, he gets a lawyer involved. He takes the owner to a psychiatrist, getting her to fill out paperwork saying he's clinically insane, voiding him from legal repercussion. He makes a fake dating site trying to get dirt on Best Buy.
After a while, Nathan decides it's not worth taking legal action and drops the case. Nathan has a solid idea but realistically Best Buy won't price match a TV for a dollar. He parts with the owner on a good note by setting him up with a woman from his dating site.