This was the first Academy Awards ceremony broadcast in color by ABC Television, since ABC (Hollywood) had installed and was broadcasting in color in the 1965-1966 season. ABC contracted for the remote camera/technical crew coverage. Usually NBC TV had the broadcast rights and previously aired the Oscar Presentation in color. The Oscar Show had been presented from the Pantages Theater located in Hollywood. ABC TV won the lottery network pool by guaranteeing the Film Academy Board of Directors that the proceedings would be broadcast in color! The ABC Prospect-Talmadge studio's Construction-carpenter/Scenic/Special Effects/Drapery shop built and installed the scenery for The Santa Monica Civic Auditorium. This was the first time the Oscar Show had not been presented from Hollywood.