As connected-tv ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.
GroupM, the media investment arm of Wpp, says the initiative is “aimed at redefining engagement between advertisers and audiences.” BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube will join the accelerator at launch.
The cross-organizational group will focus its efforts on ad-supported streaming environments such
as Peacock, Telly, The Roku Channel and YouTube, among others. This program will initially roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom.
“We have to craft a future of our industry where engagement, innovation, and outcomes converge,” said Andrew Meaden, Global Head of Investment, GroupM, in a press release. “As we shape the next era of media where advertising works better for people, it is critical we continue to innovate new...
GroupM, the media investment arm of Wpp, says the initiative is “aimed at redefining engagement between advertisers and audiences.” BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube will join the accelerator at launch.
The cross-organizational group will focus its efforts on ad-supported streaming environments such
as Peacock, Telly, The Roku Channel and YouTube, among others. This program will initially roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom.
“We have to craft a future of our industry where engagement, innovation, and outcomes converge,” said Andrew Meaden, Global Head of Investment, GroupM, in a press release. “As we shape the next era of media where advertising works better for people, it is critical we continue to innovate new...
- 1/4/2024
- by Dade Hayes
- Deadline Film + TV
The Circle Women Doc Accelerator today announced the projects that will take part in the sixth edition of the prestigious training program for women-identifying nonfiction filmmakers.
The 10 selected projects hail from Eastern and Western Europe, Iran, Georgia, the U.S., and the Philippines [see below for details on each of them]. The filmmakers behind the projects will participate in three separate “modules,” working with “renowned directors, writers, and producers on in-depth analysis of their films, covering multiple aspects of project development,” according to a release. “This includes fine-tuning their scripts and narrative structures, creating captivating trailers, and preparing production strategies for international audiences and markets.”
The first module is set for Evia Island in Greece from June 19-24; the second is happening in September in Serbia, while the final module takes place during Trieste’s When East Meets West event in Italy in January 2024.
“Returning as lead mentors for Circle Women Doc Accelerator 2023 are Diana El Jeiroudi, a renowned Syrian writer,...
The 10 selected projects hail from Eastern and Western Europe, Iran, Georgia, the U.S., and the Philippines [see below for details on each of them]. The filmmakers behind the projects will participate in three separate “modules,” working with “renowned directors, writers, and producers on in-depth analysis of their films, covering multiple aspects of project development,” according to a release. “This includes fine-tuning their scripts and narrative structures, creating captivating trailers, and preparing production strategies for international audiences and markets.”
The first module is set for Evia Island in Greece from June 19-24; the second is happening in September in Serbia, while the final module takes place during Trieste’s When East Meets West event in Italy in January 2024.
“Returning as lead mentors for Circle Women Doc Accelerator 2023 are Diana El Jeiroudi, a renowned Syrian writer,...
- 5/22/2023
- by Matthew Carey
- Deadline Film + TV
Netflix has achieved gender equity in leading on-screen roles, a new USC Annenberg Inclusion Initiative report reveals.
Between 2018 and 2021, 55% of all Netflix original films and series featured a girl or woman as the lead or co-lead, per the study, with films and series from 2020 and 2021 signaling notable benchmarks for year-over-year representation for women and people from underrepresented racial and ethnic groups. Leading roles for people of color also saw an increase in representation with nearly half (47%) of the streamer’s films and series featuring a lead or co-lead from an underrepresented racial/ethnic group in 2020 and 2021.
There are still strides to make, however: the study found persistent gaps in representation in Latinx, Middle Eastern/North African, Indigenous and Native Hawaiian/Pacific Islander communities, as well as characters with disabilities.
Also Read:
‘The Crown’ Season 6: Prince William and Kate’s Romance Blossoms in First Look (Photos)
Behind the camera, the...
Between 2018 and 2021, 55% of all Netflix original films and series featured a girl or woman as the lead or co-lead, per the study, with films and series from 2020 and 2021 signaling notable benchmarks for year-over-year representation for women and people from underrepresented racial and ethnic groups. Leading roles for people of color also saw an increase in representation with nearly half (47%) of the streamer’s films and series featuring a lead or co-lead from an underrepresented racial/ethnic group in 2020 and 2021.
There are still strides to make, however: the study found persistent gaps in representation in Latinx, Middle Eastern/North African, Indigenous and Native Hawaiian/Pacific Islander communities, as well as characters with disabilities.
Also Read:
‘The Crown’ Season 6: Prince William and Kate’s Romance Blossoms in First Look (Photos)
Behind the camera, the...
- 4/27/2023
- by Loree Seitz
- The Wrap
Annenberg Inclusion Initiative Launches 25K Student Film Grant for Stories About Reproductive Rights
Click here to read the full article.
USC’s Annenberg Inclusion Initiative is expanding its research focus from analyses of demographic diversity (i.e. gender, race/ethnicity, disability, sexuality and age) to address how entertainment narratives handle topical issues, including reproductive health, voting and gun violence.
“With the curtailing of reproductive rights, it is not only necessary to find legal solutions to protect marginalized communities, but it is essential to educate and inform audiences about these topics,” AI2 founder Stacy L. Smith said in a statement. “Entertainment has a unique ability to reach viewers and provide that education. Our goal is to illuminate how many opportunities there are to use storytelling as a tool to expand the conversation and create substantial attitude and policy change.”
As with past AI2 studies, the Initiative intends to include solutions and suggested best practices for storytellers and content creators as part of this work.
USC’s Annenberg Inclusion Initiative is expanding its research focus from analyses of demographic diversity (i.e. gender, race/ethnicity, disability, sexuality and age) to address how entertainment narratives handle topical issues, including reproductive health, voting and gun violence.
“With the curtailing of reproductive rights, it is not only necessary to find legal solutions to protect marginalized communities, but it is essential to educate and inform audiences about these topics,” AI2 founder Stacy L. Smith said in a statement. “Entertainment has a unique ability to reach viewers and provide that education. Our goal is to illuminate how many opportunities there are to use storytelling as a tool to expand the conversation and create substantial attitude and policy change.”
As with past AI2 studies, the Initiative intends to include solutions and suggested best practices for storytellers and content creators as part of this work.
- 8/17/2022
- by Rebecca Sun
- The Hollywood Reporter - Movie News
Day 3 of Sdcc '14 marks the end of an era with "True Blood's" last panel. It's joined by fellow fangers "The Vampire Diaries," the witches of "Salem" and "Ahs: Coven," "Grimm," Sin City, "Constantine," Troma, and lots more.
Per usual, we have the horror highlights along with info on a few other panels that should be of general interest (plus a couple of things for the kids). Be sure to visit the official 2014 San Diego Comic-Con website for the full lineup.
Day 3: Saturday, July 26, 2014
10 Am - The Simpsons
Celebrate the 25th anniversary of The Simpsons-no gifts please-with creator Matt Groening, executive producer Al Jean, supervising director Mike Anderson, and director for life David Silverman. Topics include the new Treehouse of Horror, Simpsorama, a visit from Homer Simpson and much, much more.
Saturday July 26, 2014 10:00am - 10:45am - Ballroom 20
10 Am - Idw: Summer Blockbusters!
Idw...
Per usual, we have the horror highlights along with info on a few other panels that should be of general interest (plus a couple of things for the kids). Be sure to visit the official 2014 San Diego Comic-Con website for the full lineup.
Day 3: Saturday, July 26, 2014
10 Am - The Simpsons
Celebrate the 25th anniversary of The Simpsons-no gifts please-with creator Matt Groening, executive producer Al Jean, supervising director Mike Anderson, and director for life David Silverman. Topics include the new Treehouse of Horror, Simpsorama, a visit from Homer Simpson and much, much more.
Saturday July 26, 2014 10:00am - 10:45am - Ballroom 20
10 Am - Idw: Summer Blockbusters!
Idw...
- 7/13/2014
- by Debi Moore
- DreadCentral.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.