During this production shoot
James Dean appeared in an informal black-and-white television commercial in which he responded to questions posed by actor
Gig Young. Ironically, Dean was promoting safe driving and informed viewers, "People say racing is dangerous, but I'd rather take my chances on the track any day than on the highway." Before he left the studio, he added one piece of advice: "Drive safely, because the life you save may be mine." Dean was wearing the same hat and clothing he wore for this movie throughout the commercial. He died a few weeks later in a car crash.