“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column (with a special year-end retrospective today) focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably.
It’s kind of crazy to see how far the poster industry has come in the past few years. Where we used to get excited for the latest Mondo sheet because of how rare and wholly original they were six years ago, it seems as though every IMAX release these days gets an illustrative “limited” print regardless of the title. Studios have embraced that aesthetic without sacrificing what they know, compromising so fans get the pretty designs and theaters get the fifty...
It’s kind of crazy to see how far the poster industry has come in the past few years. Where we used to get excited for the latest Mondo sheet because of how rare and wholly original they were six years ago, it seems as though every IMAX release these days gets an illustrative “limited” print regardless of the title. Studios have embraced that aesthetic without sacrificing what they know, compromising so fans get the pretty designs and theaters get the fifty...
- 12/28/2017
- by Jared Mobarak
- The Film Stage
1. mother!Darren Aronofsky’s divisive nightmare boasted a number of very striking posters this year, including one that blatantly yet beautifully pastiched the iconic Gips/Frankfurt design for Rosemary’s Baby and another in which Jennifer Lawrence’s face is minutely cracked like a porcelain doll. But it is this first teaser poster for the film, by the extraordinary artist James Jean, that stands out for me not only as a surreally appropriate representation of Aronofsky’s uncompromising vision, but as the best movie poster of the year. Grotesque and gorgeous, and dotted with hidden clues, Jean’s looks more like a piece of devotional iconography than a poster for a horror movie. (There is also an accompanying poster by Jean which features Javier Bardem’s character.) Known for his covers for the DC comic book series Fables, Jean has been in high demand this year, creating the charcoal illustration...
- 12/11/2017
- MUBI
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