Veritonic, the industry’s comprehensive audio research and analytics platform, today announced that the company has been awarded the 2022 Public Relations and Marketing Excellence Awards by Business Intelligence Group. Veritonic was selected for the External Campaign of the Year for its “More Than a Crunch” Sonic Identity campaign with Tostitos.
Frito-Lay worked with Made Music Studio to create the new sonic brand identity for Tostitos. The desire was that it would encompass all that the brand stood for – the complete chip and dip package for friends, families, and colleagues to enjoy and create timeless memories together. The Tostitos sonic identity had three goals when it was launched: to create emotional, memory, and behavioral triggers in its consumers.
“In an ever increasingly fast-paced society, brands need to find new and innovative ways to capture their audience and resonate with the consumer,” said Scott Simonelli, Chief Executive Officer of Veritonic. “Through creating its sonic logo identity,...
Frito-Lay worked with Made Music Studio to create the new sonic brand identity for Tostitos. The desire was that it would encompass all that the brand stood for – the complete chip and dip package for friends, families, and colleagues to enjoy and create timeless memories together. The Tostitos sonic identity had three goals when it was launched: to create emotional, memory, and behavioral triggers in its consumers.
“In an ever increasingly fast-paced society, brands need to find new and innovative ways to capture their audience and resonate with the consumer,” said Scott Simonelli, Chief Executive Officer of Veritonic. “Through creating its sonic logo identity,...
- 11/2/2022
- Podnews.net
The Academy celebrates the 25th anniversary of the Academy Film Archive with the screening series “Archival Revival – 25 years of the Academy Film Archive,” curated from the extensive, diverse collection of motion pictures that the archive has restored and preserved. The series, which runs fromJuly 18 through September 12, will showcase a broad range of titles – musicals, documentaries, silent films, Pre-Code comedies, experimental films and horror classics.
In 1991 the Academy’s Board of Governors made a commitment to create a world-class archive for the preservation, restoration, documentation and study of motion pictures. The Academy Film Archive currently holds more than 190,000 elements, including trailers, feature films, and the film collections of such artists as Alfred Hitchcock, Penelope Spheeris, James Wong Howe, Albert Maysles and Su Friedrich. It also holds the collections of such institutions and programs as the Japanese American National Museum, Los Angeles Latino International Film Festival and the Student Academy Awards.
Take...
In 1991 the Academy’s Board of Governors made a commitment to create a world-class archive for the preservation, restoration, documentation and study of motion pictures. The Academy Film Archive currently holds more than 190,000 elements, including trailers, feature films, and the film collections of such artists as Alfred Hitchcock, Penelope Spheeris, James Wong Howe, Albert Maysles and Su Friedrich. It also holds the collections of such institutions and programs as the Japanese American National Museum, Los Angeles Latino International Film Festival and the Student Academy Awards.
Take...
- 7/6/2016
- by Michelle McCue
- WeAreMovieGeeks.com
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