Who pushed the Peugeot to the bottom of the swimming pool? A new multimedia campaign, with a CSI-inspired Facebook game, challenges you to figure it out.
Peugeot is getting inventive with its advertising strategy, launching a cross-platform multimedia campaign to promote the brand. With content on television, press, radio, and social media, the campaign, called "Whodunnit," engages fans to help solve a mystery of how a Peugeot wound up at the bottom of a swimming pool. It's the first time Peugeot has tried something of the sort.
[youtube M1Xx0vf11so]
Facebook is the main element of the multimedia strategy, the central hub where the mystery unfolds and fans collaborate. The Facebook and digital components of the campaign were made with help from Euro Rscg 4D, which, while it sounds something like a Star Wars droid, is in fact "the first global digital network." (It can back that claim up: it placed four of...
Peugeot is getting inventive with its advertising strategy, launching a cross-platform multimedia campaign to promote the brand. With content on television, press, radio, and social media, the campaign, called "Whodunnit," engages fans to help solve a mystery of how a Peugeot wound up at the bottom of a swimming pool. It's the first time Peugeot has tried something of the sort.
[youtube M1Xx0vf11so]
Facebook is the main element of the multimedia strategy, the central hub where the mystery unfolds and fans collaborate. The Facebook and digital components of the campaign were made with help from Euro Rscg 4D, which, while it sounds something like a Star Wars droid, is in fact "the first global digital network." (It can back that claim up: it placed four of...
- 2/7/2011
- by David Zax
- Fast Company
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