Websites accused of piracy have been suspended this week as part of a new initiative by police in the UK.
Operation Creative, a pilot initiative by the Police Intellectual Property Crime Unit (Pipcu) has tackled websites offering copyrighted content by depleting their advertising revenue and forcing their suspension.
Rights holders and advertisers worked with City of London Police analysts to identify 61 infringing websites, which were then contacted and warned to operate legitimately.
Those failing to do so faced withdrawal of advertising and support from established brands, agencies and advertising technology businesses. This resulted in a 12% decrease in adverts from well-known brands on the sites, and an increase in adverts linking to explicit content and malware.
Websites that continued to operate illegally were then targeted through formal complaints to domain name registrars, requesting that they suspend the sites until further notice.
Out of the 61 websites identified, 40 national and international sites have now been suspended, and are under...
Operation Creative, a pilot initiative by the Police Intellectual Property Crime Unit (Pipcu) has tackled websites offering copyrighted content by depleting their advertising revenue and forcing their suspension.
Rights holders and advertisers worked with City of London Police analysts to identify 61 infringing websites, which were then contacted and warned to operate legitimately.
Those failing to do so faced withdrawal of advertising and support from established brands, agencies and advertising technology businesses. This resulted in a 12% decrease in adverts from well-known brands on the sites, and an increase in adverts linking to explicit content and malware.
Websites that continued to operate illegally were then targeted through formal complaints to domain name registrars, requesting that they suspend the sites until further notice.
Out of the 61 websites identified, 40 national and international sites have now been suspended, and are under...
- 12/11/2013
- ScreenDaily
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